If you’re in the world of marketing, you might know that people retain 95% of a message conveyed through video. However, when a message is communicated via text, it only gets through to 10% of people. For businesses around the country, video product showcases are a valuable opportunity to share the best features on offer.
While there are tons of editing styles and perspectives about what works, it can’t be denied that slow motion hasn’t gone out of style yet. Think back to any advertisement you’ve seen recently, and it’s likely to have had at least a section of jaw-dropping slow-mo footage. Odds are, it was shot on a phantom camera.
In this article, let us explore why they have become so popular for commercial use.
1. Their Ability to Capture High-Speed Footage is Unmatched
One of the reasons businesses choose to rent a Phantom Flex is its ability to capture ultra-high-speed footage. Most video you see is shot at 24 frames per second. Smartphones have long since been 60 fps, but have recently gone as high as 144 fps. When you slow down a video shot at 48 fps, you essentially slow down the footage by 50%.
According to Moving Picture, the Phantom Flex can shoot up to 1,000 frames per second at 4k and 2,000 fps at 1080p. That allows for some truly insane use-case scenarios for product showcases.
Ever seen those cool videos where you see the flight of a bullet or a drop of milk in super slow motion? They probably used a Phantom rental camera for that. Rental because it is far more economical than investing in one.
If the content has any high-speed activity like skateboarding or parkour, slow motion footage makes them far more dramatic to watch.
2. Using it Isn’t As Convoluted and Complex as Other Professional Cameras
The Phantom Flex is a commercial-grade piece of equipment and costs upwards of $100,000. When people hear this, they tend to imagine that you need extensive training to operate it. However, this is one of many areas where it surprises people. If you’ve ever used modern cameras before and understand basic camera UI, you should be able to manage just fine.
The Flex 4K comes with an on-camera control interface, which means not having to rely on external devices so much. Interestingly, despite being so approachable, it’s still packed with a ton of features and recording modes. The global shutter option, HDR, superb 10-bit color depth, and amazing light sensitivity that unlocks so many use-case scenarios.
Yes, that can be overwhelming for inexperienced operators, but this is a flagship offering after all. Moreover, any business looking at a Phantom Flex 4K rental is going to have professionals on the job, so it isn’t a problem anyway. Lastly, we also have to appreciate just how rugged and durable the Phantom Flex 4K is.
When you’re dealing with such expensive equipment, it gives you peace of mind to know it’s not going to fall apart when used aggressively!
3. It Enables Superior Research and Analysis in Multiple Niches
Many companies these days have their own research and development wings. Take car manufacturers that are testing airbag safety, for instance. They often use high-speed cameras that allow engineers to see in detail how the airbag deploys and interacts in a crash.
Similarly, Phantom Flex cameras also see use in scientific research when studying fluid dynamics and as an aid for law enforcement. Forensic teams have long since used these types of cameras to conduct ballistics analysis and understand how bullets and projectiles are affected by surfaces.
This is often done through crime scene reconstructions and tends to unveil new insights that might have otherwise been missed.
You even find high-speed cameras operating in sports performance analysis and the like. Biomechanics is an insanely complex field, and having the ability to slow things down for review helps prevent countless injuries every year. You also see them being used a lot in baseball and tennis, where athletes use them for swing analysis.
To summarize, Phantom Flex cameras are expensive for a reason. They offer excellent, if not the best, high-speed capture currently available. Given their absurdly high price point, it’s no wonder that businesses around the world choose to rent them instead of purchasing them outright.
The daily rental prices might seem expensive as well and that’s true. However, you have to remember that it’s still far more sensible than buying a Flex 4K for just a few shoots.
