Pauly Long has 500,000+ followers on Instagram. That didn’t happen by accident or overnight. While others struggled through 2020, Pauly was grinding. He started his business on January 1st, 2020 with the goal of motivating and educating others. Today, he has turned that business, MineSet, into a multi-million dollar company that he runs from his phone. MineSet is a community-based series of programs that teaches people around the world how to live the life they truly desire. So how did Pauly become so successful, so quickly? We interviewed Pauly to dig into the details.
Be genuine
As Forbes states, people who have a high level of emotional intelligence earn $29,000 more per year than people who have low emotional intelligence. This isn’t enough, though – studies show that “people don’t accept demonstrations of emotional intelligence at face value. They’re too skeptical for that. They don’t just want to see signs of emotional intelligence. They want to know that it’s genuine—that your emotions are authentic.”
Authenticity is a key factor in Pauly’s success. He’s open about the victim mindset he was once stuck in and the battle it took to break out of it. He speaks with his followers candidly about the struggles he’s been through. In his work, he displays the empathy he has for others which is a direct result of past struggle. People react positively to him because they can see that he truly comes from a place of understanding and has a strong desire to help others. People seek out signs of authenticity. If you aren’t genuine, people will not be interested in what you have to say.
Bring value to your followers
While Pauly’s genuine nature draws people in, he understands how to keep them interested. If you scroll through his Instagram, you’ll notice that he is consistently posting content. He’s not just posting any old content – he is actively bringing value to his viewers. He offers short motivational quotes and longer form videos where he addresses the camera and educates.
Pauly uses his Instagram to create social proof. Sure, he wants people to purchase his course. But he knows that isn’t going to happen if people don’t see what he’s about first. He provides tons of free motivational and educational content on social media so he can prove the value of his services.
Keep moving forward
Part of the mindset Pauly teaches is that you must consistently work hard. He speaks on the importance of not comparing yourself to others. We are all going to different places at different paces, so it really doesn’t make sense to compare your journeys. Some people in your life might tell you that you’ll fail, but this is nonsense. Pauly learned early on not to listen to these people. Instead of focusing on proving them wrong, he chose to focus on proving himself right. Others will try to label you, and that label can have a strong effect on you if you let it. The key is knowing not to.
Understand your tools
Pauly says one of the biggest lessons he’s learned is that social media is the most powerful tool. So powerful, in fact, that it can change your life within 24 hours. He’s a prime example of this. His Instagram has gained over half a million followers in one year. He understood that he could bring useful information about mindset to his followers. This, coupled with his desire to help others find happiness brought him success on social media.
As his business grew, something else became clear: all he needed to run his multi-million dollar business was his phone. He realized that not only could he make others happy by helping them shift their mindset, but he could also help them in business. He now teaches others to do what he does – be their own boss and chase their dreams – all with just a phone and social media.
As his business grew, something else became clear: all he needed to run his multi-million dollar business was his phone. He realized that not only could he make others happy by helping them shift their mindset, but he could also help them in business. He now teaches others to do what he does – be their own boss and chase their dreams – all with just a phone and social media.
If you’re ready to learn more, follow Pauly Long on Instagram, Facebook, and Youtube.
