As global shipping adapts to mounting challenges—from supply chain disruptions and labor shortages to tightening environmental regulations—few leaders are approaching the industry with the balance of tech-forward thinking and real-world maritime experience quite like Panipan Pansang.
As CEO of Seaborn Maritime Solutions, Pansang is redefining port logistics by merging artificial intelligence with human intuition. His leadership is proving that the future of maritime logistics isn’t just about automation—it’s about how technology complements the critical decision-making skills forged at sea.
This feature, developed in collaboration with Pressiqa, explores how Panipan Pansang’s hybrid approach is setting a new operational standard across U.S.–Thailand shipping routes.
Technology Born From Experience
Before founding Seaborn Maritime Solutions, Pansang earned his stripes the hard way—on deck. After completing a degree in Nautical Science at Kasetsart University, he joined Thoresen Thai Agencies as a Deck Officer in 2022, managing cargo operations and navigating unpredictable weather aboard a 32,379 gross tonnage bulk carrier.
That deep operational exposure gave him an edge when he later transitioned to commercial strategy. His experience in the engine rooms and on the bridge now informs every piece of tech Seaborn implements.
“You can’t automate good judgment,” he says. “But you can design systems that support it.”
AI-Powered Inspections and Remote Oversight
One of Seaborn’s most notable innovations is its adoption of AI-assisted vessel inspections. These systems allow Seaborn to perform real-time assessments and compliance checks without flying in human inspectors. This approach became especially critical post-pandemic, when international travel was restricted, and shipping companies needed ways to maintain oversight remotely.
AI also plays a key role in Seaborn’s berthing optimization technology, helping vessels reduce idle time at ports and cut down on fuel emissions. It’s a win-win for operators aiming to comply with IMO environmental guidelines and reduce operational costs.
Human-Centric Support at Every Port
Despite its technological edge, Seaborn hasn’t forgotten the human element. The company provides full-spectrum port agency services, including crew welfare management, food and provisions, safety equipment sourcing, and documentation handling. The goal is to be more than just a logistics partner—it’s to be a trusted extension of a vessel owner’s team.
“Our solutions are built with the seafarer in mind,” says Pansang. “Tech should reduce stress, not add to it.”
To see how Seaborn presents itself to stakeholders and industry peers, explore the company’s Facebook presence, which provides ongoing updates and glimpses into its daily operations.
A Vision Shaped by Global Exposure
Pansang’s personal story adds further weight to Seaborn’s vision. Growing up in Phuket and Ranong, he was raised among the ports that define Thailand’s coastal economy. At just 15, he volunteered with local fishermen, and by 17, he was helping clean up after an oil spill—a formative experience that deepened his commitment to sustainable shipping.
His passion for innovation is rooted not just in efficiency, but in ethics. That’s why Seaborn has also launched training programs to upskill maritime crews in green shipping technologies and digital tools.
Positioning Thailand as a Smart Maritime Gateway
Seaborn’s strategy also aligns with Thailand’s national logistics ambitions, including the development of the Land Bridge project—an initiative expected to reshape shipping across the region. With AI-led logistics, Seaborn is positioning itself as a key player in facilitating U.S. access to Southeast Asia’s growing trade infrastructure.
In support of this shift, Seaborn has tapped into resources like the Port of Los Angeles’ alternative maritime power strategy to align its own infrastructure with emerging global standards.
The Future: Tech + Trust
As Seaborn continues to grow its footprint across ASEAN and American ports, Panipan Pansang remains clear-eyed about what drives sustainable innovation: the balance of intelligent systems and human connection.
“AI gives us data. People give us direction,” he says. “You need both to lead in this industry.”
In an age where automation often overshadows empathy, Panipan Pansang is building a maritime future where both matter equally, and the results speak for themselves.
