The Internet has provided many opportunities for cheap marketing. The website itself has become an important part of a business’s marketing plan. Article databases and blogs allow business owners to communicate on issues related to products and services.
In trying to make the most of these marketing methods, business owners have come to realize the importance of writing. For some people, writing comes naturally. For others, the idea of word writer brings back the horrors of high school English and the long, soul-sucking process of crafting a 1,000-word essay about Hamlet’s monologue or The Old Man and the Sea.
Even for those who enjoy writing, finding the time to write a significant amount of marketing material, whether direct (websites) or indirect (articles and blog posts), is very difficult. Who has time to organize 500 words of text when the phone rings and the workday are full of staff and customer meetings?
For this reason, many marketing and web design firms recommend that their clients hire professional business writers to handle the myriad writing projects that are part of a solid online marketing plan. There is no doubt that the work will be of high quality and completed by a professional artist. But how much does it cost customers?
Costs vs. Benefits of Professional Writing
Cost is probably the most frequently cited reason for not hiring a professional writer. Most people think writing is astronomically expensive. It may be because of the image implied by the word ‘artist’ of an extremely serious person who thinks about the nature of his ‘art’ while sipping expensive coffee in black. Or an equally serious grammarian who flinches positively whenever a participle dangles or an infinitive separates. Regardless of the details of an image, the artist’s expertise often comes at a very high price.
In fact, business writing can be quite inexpensive. Here are some guidelines you can consider to contain your costs.
Do some research before looking for a writer. Fees can vary greatly from writer to writer. Find out what is “typical” for the type of writing you want to do. which offers advice on how much to pay writers based on the type of project, whether it’s commercial, web, or script. Knowledge of market rates will help you better judge the rates offered by writers.
Some writers charge by the hour, others by the word. Please consider the total cost before signing.
shop around. Most writers have websites and are happy to discuss your projects. Do a web search and contact several authors to compare rates. Also, after reviewing the author’s copy, ask about the desired editing fee.
The writer is a small business owner. Many people need business services, so if you have a service to provide, a service exchange may be possible.
Reduce the time needed to complete a project by creating an initial draft yourself. You can then ask the business writer to edit or “clean up” the document. This can take a lot less time than researching and writing an article or web page from scratch.
What skills do writers need?
What skills does a writer need to be successful in their field? One of the key skills a writer needs is patience. Writing is not an easy job, and writers must be willing to accept a certain number of rejections before their work is accepted. However, perseverance alone does not guarantee a writer’s success. In addition to perseverance, writers must learn to use words precisely and precisely. Crests must be cut down to the bone, revised multiple times, and polished until they shine. One of the essential skills a good writer needs is the ability to edit their work. Writers also need a certain amount of imagination and the ability to focus on a subject and write in an original way.
So why should a writer develop such a skill? Writers are artisans of language, and like all artisans, writers should want to become proficient in their craft. A good artisan knows that the finished product will take a certain amount of time, patience, and skill. Artisans learn their skills through practice. Skill is more important to writers.
