You’ve formed your business and built a website where customers may purchase, utilize, or subscribe to your goods or services. The question “How much do Google Ads cost?” is undoubtedly on your mind if you’re considering Google Ads management.
There is no definitive answer since several variables affect the cost structure on the Google Ads network. Here is our detailed approach on setting a budget for Google Ads, considering that.
How Much Is Google Advertising?
The quick answer is that you may spend as little or as much as you like because there is no defined cost or minimum amount needed to advertise on Google. If your company is a charity, you can qualify for Google’s free advertising budget, making text advertisements free for you.
It isn’t always the case that you should spend as much money on Google just because you can. This is because there are so many companies advertising on Google that it would take considerably more than, say, 5 AED to stand out.
What Should My Budget Be For Google Advertising?
Regardless of the network you choose to advertise on, spend enough to run advertisements where viewers are likely to see them.
- The network of Google Search.
- The network of Google Search Partners.
- GDN, or the Google Display Network.
- YouTube.
Make your ad spend on the Google Search Network count by spending enough to place advertisements on the first page of search results. This is because most users do not scroll past the first page of search results. To make your ad expenditure on the Google Display Network worthwhile, make sure that it generates visible impressions as opposed to random impressions.
Ad impressions on the display network occur when an advertisement displays on a location, such as a web page or an app page, that is below the fold and requires users to scroll down to view it. Ad impressions are only deemed to be “viewable” if at least 50% of their surface area is visible for a full second. If a video ad impression is played for at least two seconds, it is deemed “viewable”.
Moreover, to ensure that your YouTube advertising is effective in generating video views, double-check this. Like with video advertising on the Google Display Network, a user may be shown a video ad on YouTube and have the option of not playing it.
Although viewers may scroll down and click or see an ad, the rate of user engagement with advertising is one of the variables that determines an ad’s quality score. As a result, ads with a high-quality score are more expensive than ads with a low-quality score (where there is equal competition in the ad auction).
How much should you invest in display advertisements where viewers will notice them? The following factors influence the cost of targeting keywords and placements:
- Competition.
- Google’s assessment of yourGoogle Ads Services.
- The number of times a term is searched for, as well as the size of the placement’s site, app, or channel readerships.
- Whether you have used any other techniques to focus your targeting.
There is no minimum cost to advertise on Google Ads, so when setting a budget for a new campaign, decide how you want to spend it. Also, make sure your ads are getting impressions that are likely to be viewed, and then assess whether you need to pay more or change the campaign in order to increase visibility for your target keywords.
