According to Fact.MR, the Chocolate Matcha Tea industry exceeded US$ 2 billion in 2020 and is anticipated to reach US$ 5 billion by 2031. For the anticipated period of 2021-2031, this represents a 2.5x increase. Chocolate Matcha Tea usage has increased as people become more health concerned. Furthermore, the usage of Chocolate Matcha Tea in a variety of food and beverage products has boosted the demand for Chocolate Matcha Tea. As a result, revenues are predicted to grow at a CAGR of about 10% by 2031.
The emergence of a new breed of tea connoisseurs on the lookout for new flavour combinations has resulted in the exponential rise of various tea types. Chocolate Matcha Tea companies have reacted well to this new consumption trend. As customers switch from black tea to newer options like yerba matte and Chocolate Matcha Tea, a slew of new Chocolate Matcha Tea companies have flooded store shelves to capitalise on the trend. Customers of all financial levels are encouraged to try Chocolate Matcha Tea because it is available in a variety of packaging types and pricing ranges. The introduction of on-the-go Chocolate Matcha Tea has proven popular, and it is expected to attract a large number of new customers who want the convenience of bringing it with them.
Chocolate Matcha Tea Market: Key Takeaways
- In 2018, unsweetened Chocolate Matcha Tea accounted for over half of the market share, and this segment is expected to grow at the fastest rate.
- Between 2019 and 2025, the organic form of Chocolate Matcha Tea is expected to generate an absolute $ opportunity of roughly US$ 90 million. In comparison to traditional Chocolate Matcha Tea, this variation is supposed to grow faster.
- During the projection period, the market for stand up pouches is expected to increase by 1.7X. In 2018, sales of Chocolate Matcha Tea in stand-up pouches were the greatest in both volume and value.
- In 2018, retail sales accounted for over 80% of Chocolate Matcha Tea revenue, with supermarket sales accounting for the most.
“While the North American and European Chocolate Matcha Tea markets are expected to increase by double digits, companies in these regions should focus on improving production capabilities to avoid the risk of a demand-supply mismatch,” the Fact says. MR expert
How is Rising Consumption of Wellness Beverages Spurring Chocolate Matcha Tea Demand?
Wellness tea consumption is becoming more common as customers demonstrate a strong commitment to health and wellness. Chocolate Matcha Tea is one of these tea variations that has gained popularity in recent years and is anticipated to expand 2.5 times by 2031.
While Chocolate Matcha Tea is most popular among middle-aged consumers, it is increasingly gaining popularity among millennials, particularly women.
Due to the steady increase in Chocolate Matcha Tea demand, more convenient variants of the product have emerged, such as on-the-go Chocolate Matcha Tea. In recent years, on-the-go Chocolate Matcha Tea brands like Jade Monk and U Matcha have gotten a lot of attention from consumers.
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