Online shopping has followed a traditional formula for many years now. A person will visit a website or mobile app, type a product’s name in the search bar, and then browse through the various listings on the search results page. Maybe they will even apply some filter settings to narrow down their search and compare various product prices until they find the item they want.
The entire process seems simple and convenient. However, it requires online shoppers to know what they want to find and how to find it. If a shopper doesn’t know which product they want to buy, they don’t really have a suitable way of discovering the best item for them. That is, until now.
Spanish Tech Company Creates AI-Powered Shopping Assistant
Glovo is a multi-category tech company based in Barcelona, Spain, specializing in the development of innovative technology-based solutions to connect customers and local businesses in the most efficient and effective ways possible. Its latest tech solution is an AI-powered shopping assistant that creates a more social way to help customers find the products they want at their local stores and restaurants.
In July 2026, Glovo announced its integration into the generative AI ecosystem with the launch of its “Shopping Assistant” for ChatGPT and Claude . Online shoppers can use this AI-powered shopping assistant to discover the current products available at their local stores and restaurants. All they have to do is describe the type of item they are looking for, and the AI will help them find it within seconds. Not only that, but the AI will also compare local prices to help users find the best price available.
When a user finds the product that they want, they can hit the “View on Glovo” button to be redirected to the Glovo app or website, where they can complete their purchase. The traditional marketplace and conversational environment are merged to enable people to turn to AI to assist with both their online shopping and ordering.
The Conversational Commerce Model Revolutionizes Local Shopping
Glovo has created a conversational commerce model that changes the way people shop online, shifting away from a search-based shopping experience toward an intent-based shopping experience. Users no longer have to navigate several different product menus and filters to discover new items. With Glovo’s AI integration, they can express their needs or interests in words, and then let the AI discover the best products for them in their local city.
For instance, imagine you want to find a high-quality coffee maker that is under $30. Traditionally, an e-commerce store would require you to type in specific search keywords and set a filter for a price range between $0 and $30. Glovo simplifies this search process by allowing you to describe what you want to ChatGPT or Claude in one simple phrase. In this case, you would describe it as “a high-quality coffee maker under $30.” Within seconds, the AI will find a list of products matching this description. It is that easy.
The Glovo AI assistant supports semantic searches, product curation, and location validation. Users can have a dialogue-based conversation with their AI assistant to find the exact items they want. Furthermore, the AI assistant will remember the context and constraints of the conversations it has with users to serve them better in the future.
Here is a breakdown of how the Glovo app works for users:
1) App Integration
The first step is to synchronize either ChatGPT or Claude with the Glovo app. The app utilizes the power of these AI platforms to bring the best intelligence to its online shopping assistant.
2) Enter the Request
You can request help from the AI assistant by typing in @glovo followed by a description of your request. So, for example, if you wanted to find a gift for someone who loves to cook in the kitchen, you could type in something like: “@glovo a gift for someone who loves to cook in the kitchen for under $20.”
3) Carousel Display of the Best Options
The request will prompt the AI assistant to showcase a carousel of the top five product options based on what you described. These are highly customized product options that you can find at your local stores. The carousel will display each product’s name, image, store details, price, and ratings. This information will give you a clear idea of the quality, location, and affordability of the item to see if it meets your needs.
4) Make the Purchase or Continue Searching
At this point, you have two options. You can either purchase any of the products displayed in the carousel or continue searching for other products within the Glovo app. All you have to do is click the “View on Glovo” button to be redirected to the Glovo app or website. That is where you will complete the purchase.
Glovo enables users to submit their payment and finalize their purchase on a secure server. After the purchase has been processed and confirmed, the local store will prepare the ordered product and arrange for a shipping courier to pick up the item and deliver it to you within minutes.
“We’re always looking for ways to meet our customers where they already are,” said Shiro Theuri, Chief Technology Officer at Glovo. “Being available on Claude and ChatGPT means people can discover what Glovo has to offer as part of a natural conversation, with no friction. Glovo has always been about being the everyday app that provides choice and convenience, and this is another step in that direction.”
Glovo’s Vision
Glovo was founded in Barcelona in 2015, and currently operates in 21 countries across Europe, Central Asia, and Africa. Throughout the last decade, it has grown into one of the top technology commerce platforms in the world for connecting customers, businesses, brands, and riders.
Glovo’s vision is to build the largest online marketplace to give everyone access to anything in their city within minutes.
