How Gather Is Disrupting The Web With Decentralized Content Monetization


The technology war between Apple and Facebook is a testament to the fact that privacy and data are the holy grail of the internet. The monetization and exploitation of user data without complete transparency and consent are at the core of the Apple and Facebook battle. Today’s internet is being stretched apart by technology giants, but there is a community of active Web3 developers building the decentralized internet of tomorrow. A decentralized internet is an internet without paywalls, subscription model and ad tracking – it is an internet where monetization and control are in the hands of the users.

Introducing Gather, a next-generation user content monetization startup with its own blockchain network that acts as a new way for monetizing online content and incentivizing user participation on the internet.

With the addition of a robust native coin (GTH) and its own blockchain, Gather takes a fresh new outlook at building a sustainable business model. It offers website and app users an alternative and additional non-intrusive monetization option. Its primary business model introduced to websites is to receive introductory commissions from pool fees and visitor computing power. Website and app owners integrate Gather with their platform(s) to gain additional revenue through their users’ idle processing power. 

Content creation and its effects on the attention economy have always been at the centre of advertising and marketing. This is why Gather is introducing new revenue sources for content creators via their business model where many publishers lack the technology and services needed to collect and monetize their content without relying on digital ads. To solve this issue, companies can use Gather as a web monetization tool. 

The ecosystem collaboration emphasizes users’ activities are not tracked as Gather does not hold data of any users and where revenues are scaled with the time spent on the website or application. The marketplace based platform allows publishers to monetize content without or fewer ads, and provides businesses and developers access to affordable and reliable processing power through Gather Cloud. As a result, publishers will have the option to monetize their content without the need to rely on ads by using Web 3 tools like Gather.

Gather presents a modern paradigm for the web with greater viability, less centralization, and a fairer business model by providing businesses and enterprises affordable computing power to ensure cost efficiency for large-scale adoption.

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