How FieldAssist’s FAi Suite Brings AI to Every Step of RTM

Most FMCG and CPG brands don’t struggle with strategy. They struggle with what happens after it: a shelf that doesn’t match the planogram, a rep who visited the wrong outlet, a scheme claim that leaked value, a stockout nobody saw coming. Closing the gap between plan and field reality is the core job of route-to-market (RTM) management.

FieldAssist built FAi for that gap. Alongside specialized route-to-market platforms, businesses can evaluate CRM tools to understand how customer data, sales workflows, and account management fit into their operations.

How FieldAssist Helps FMCG and CPG Brands

FieldAssist is a route-to-market software provider for FMCG and CPG brands, connecting sales and distribution on one platform. It works across 32+ countries, with 190K users and 8.9 million outlets.

Here is where it supports brands:

• Field sales execution: Sales Force Automation (SFA) lets reps capture outlet-level data and orders in real time, giving managers visibility into the market.
• Distributor operations: the Distribution Management System (DMS) connects distributor inventory with in-store performance, so brands can align secondary sales with retail execution.
• Wider RTM programs: van sales, retail merchandising, retailer apps, loyalty, incentives and trade promotion management sit in the same ecosystem.
• AI-led execution: FAi adds an intelligence layer on top of this data to guide decisions in the field.

What Is FAi?

FAi is FieldAssist’s AI layer for RTM execution, built on three ideas: Information, Insight and Impact. First it gathers execution data from sales, distribution and retail. Then it applies predictive analytics to show what needs attention. Finally it sends nudges to the field, so the insight turns into action.

The data behind it includes outlet-level activity, orders and inventory signals, assortment and availability, field performance and market-level patterns. FAi is built for large-scale, multi-market operations, applying central intelligence with local execution so brands keep control and consistency as they grow.

How FAi Supports Every Step of RTM

Nine tools make up the FAi Suite. It’s easiest to read them by where they work.

At the Shelf: Perfect Store and IRIS

Perfect Store gives reps an in-store task list covering planogram checks, branding updates and pricing audits, with geo-tagged photos as proof. Managers get live dashboards and an alert when tasks are missed or compliance drops.

IRIS reads the shelf photos. It flags gaps, misplaced SKUs and compliance errors, checks that promotions were executed and tracks competitor share of shelf. It also turns Perfect Store insights into personalized recommendations for reps and managers.

On the Route: Route Optimization and Product Suggestions

Route Optimization plans beats from outlet intelligence, sales history, traffic and your own business rules. You can lock mandatory stops, put premium outlets first and skip low-impact ones. If a call is missed or an urgent order lands, the route adjusts. FieldAssist says reps can spend up to 25-35% more time with customers and less on the road.

Product Suggestions looks at one to two years of ordering data, groups similar outlets and recommends SKUs, combos, schemes and quantities for each. The rep sees them while booking the order.

In Distribution: FAi DMS Agent and ARS

FAi DMS Agent works from the distributor’s system. It validates simple claims automatically, flags the complicated ones early for finance and moves stock toward faster-selling outlets. When stock or credit comes back, it can also revive orders that were lost or only partly filled.

ARS (Auto Replenishment System) turns demand forecasts into purchase orders for distributors. Brands set minimum and maximum stock by SKU, plus custom order days for each distributor. FieldAssist reports a 36% drop in stock-outs.

In the Market and the Team: Micromarket and FA One L&D

Micromarket looks for white space: unserved outlets and hidden clusters, sized by revenue potential using POS data, demographics and trends. It also tracks competitors at outlet level and helps redesign territories.

FA One L&D brings microlearning and skill coaching into the rep’s workflow, so teams get upskilled and onboarding gets shorter.

With the Retailer: NOVA

NOVA is a conversational AI assistant for retailers. They can order by voice or chat, in multiple languages, and still get reorder, new SKU and scheme suggestions when the rep can’t visit.

Why Brands Trust FAi

FieldAssist points to five reasons forward-looking brands pick FAi:

• Visibility: near real-time access to sales, distribution and retail execution data across the value chain.
• Speed: contextual prompts and predictive guidance help field teams decide faster without breaking their workflow.
• Scale: consolidated data supports execution planning across markets, SKUs and channels.
• Control: one layer from primary invoicing to last-mile order capture.
• Follow-through: continuous performance tracking helps turn insights into measurable business impact.

Proven Outcomes With the FAi Suite

FieldAssist reports these results from the suite:

• 25% improvement in planogram compliance
• 90% order accuracy with intelligent SKU mapping
• 13% increase in outlet coverage
• 18% improvement in beat-level targeting precision
• 21% more productive outlet calls with real-time nudges

Customers have their own take. Nivea’s Senior Sales Automation Manager, Kajal Bhaumik, says FieldAssist’s solutions helped the brand grow its top line by 6%. Mars Petcare’s General Manager, Jhonny Racoma, described FieldAssist as a partner that helped his team co-create.

Conclusion

RTM is won or lost in the last mile: on the shelf, on the route, at the distributor and in the retailer’s order book. FAi puts AI in each of those places and turns data into timely actions for reps, managers and distributors.

If you want better visibility, faster decisions and stronger on-ground performance, FAi is built to make every outlet count. Book a demo with FieldAssist to see it in action.