There’s no denying the fact that UAE has always been the hub for retailers from across the globe. Apart from being one of the most popular tourist destination choices globally, it’s a hot spot for global trade. In other words, people flock to the seven states of the UAE for shopping and leisure. Thus, this creates a highly competitive market for every retailer.
If you’re reading as a retailer, you’ve reached the right spot. This article will shed light on the most sought-after e-commerce marketing strategies that will help breathe life into your sales goals. But before we dig deeper into the discussion, it is important to discuss the meaning of e-commerce marketing.
What is e-commerce Marketing?
E-commerce marketing is creating and using marketing strategies to drive awareness for an online store.in other words, it is reaching out to prospective customers on digital media platforms. Although most of the e-commerce marketing strategies are used on digital platforms, they can be used offline, too, such as on billboards, print ads, speaking at events, etc.
Now that you have a basic idea of this form of marketing, below, we have highlighted a few e-commerce marketing strategies for you to improve sales:
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Use Social Media Marketing
According to recent stats, social media ads accumulated $0.1 million in 2021. And by the start of 2022, it was found that social media accounted for a third of the total spending on digital media advertising. We have put social media marketing on top of the list because of its insane ability to improve the organic reach of a retail business.
For example, using Facebook enables you to narrow down your reach to a targeted audience through various factors such as interests, age, gender, demographics, and what people have liked in the past. After all, better targeting equates to more clicks.
With over 4 billion active users, social media is the hottest marketing platform ever. Social media ads are highly beneficial when you’re selling products in bulk and want to target specific businesses.
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Email Marketing
According to various experts, email marketing is the king of all marketing techniques since it guarantees over 3000% ROI, which is like no other option. In other words, you get $30 for every $1 spent. This famous statement took the marketing world by storm when Campaign Monitor released it.
If this statistic isn’t convincing enough for you, then we don’t know what will work. Nowadays, email marketing is cheaper, faster, and delivers the promised results. According to another research, email marketing is 40 times better than gathering new customers on Facebook and Twitter. Most brands will overlook the magic of email marketing.
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Google Ads
While looking for incredible e-commerce marketing strategies to improve retail sales online, you must have heard of Google Ads. While social media ads are based on “Push messaging,” Google ads have a unique style. By investing in Google Ads, you can show people what they have been looking for.
Especially when they search for a keyword online, they will reach out to you with little effort. This is in coherence with Instagram and Facebook, where it is impossible to target an ad using keywords, demographics, and behaviors. Google ads are even important when you’re doing SEO. But SEO Is an overall different ball game since it takes time to deliver the desired results. As far as an e-commerce campaign is concerned, there are three kinds of ads:
- Google Search Ads
- Google Display Retargeting
- Google Shopping Ads
Plus, Google offers a 4th type of ad format that runs as the Youtube ad.
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Content Marketing
As the name implies, content marketing is the process of generating content online to inform current customers of how they can solve their problems. And how your product will add value to their issues. Content marketing has emerged as the end of the hour since it has the power to improve the organic reach of a website.
One of the biggest mistakes any business makes is when they write “me-focused” content. Unless you’re a superstar with a massive following, the strategy won’t deliver any results. Sure, you might get a little spark in the website traffic. But later, your traffic will be gone. So if you wish your blog to grow, you need to focus on topics people are searching for.
As long as you rank high on Google, you’ll easily generate passive and organic traffic on your website. Use a Google Keyword planner as it is a free tool. It will help you get broader ideas on the topic. But if your team lacks this knowledge, you can trust Kamil Web Solutions to ensure that their professionals produce the best content for your website.
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Search Engine Optimization
According to recent stats, around 43% of e-commerce stats are acquired through organic Google searches. Simply put, if you’re not showing up at the top of the search engine for your keywords, you’re missing out on massive traffic. Nowadays, search engine optimization has emerged as the need of the hour.
Amber Green, head of e-commerce marketing of Kamilwebsolutions.ae said, Since the internet has over 2 billion websites, yours will get buried under the fully optimized sites due to a lack of competent keywords. A website at the top of the search engine can easily acquire the audience’s trust. For a retail business, you need to do both local and international SEO. Here’s how the process will go:
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Do Keyword Research
Think of a few words or phrases you would use as a customer. They will help you find one type of product on Google. Note down the popular keywords that cross your mind.
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Identify Search Intent
Ensure that people using these keywords are in the mood for buying. In other words, they should be seriously looking to purchase online. To get this done, search for a keyword and see if it mostly fits into a certain category or not.
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Build Links
Link building for category pages and products is very tricky. But you can consider professional help to get this done. These days, digital marketing agencies help you build links with competitors’ websites.
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On-Page Optimization
Always create an appropriate page that is in coherence with the search intent. And we recommend you optimize the description, title tag, URL, H1, and product descriptions for the keyword.
