In the world of beauty and aesthetics, few names command as much respect and recognition as Dr. Simon Ourian. Renowned for redefining flawless skin and sculpted features, and trusted by some of the world’s most high-profile clientele, Dr. Ourian has become a global authority in cosmetic dermatology. Behind the success of Epione Beverly Hills and millions of Instagram views is a story of resilience, reinvention, and unrelenting creativity.
Born in Iran, Simon Ourian fled political unrest as a teenager, arriving in Los Angeles with little more than a dream. Passionate about both art—especially sculpting—and medicine, he found a way to merge the two into a groundbreaking career. He worked tirelessly to support himself, flipping burgers at McDonald’s and selling his artwork on the streets, all while pursuing his education.
He earned a degree in molecular biology from California State University, Northridge, then went on to complete medical school at Wayne State University. After beginning his residency at UCLA and completing additional postgraduate training at Harvard’s Mass General, he took a bold step: launching Epione in the heart of Beverly Hills. That decision would not only define his future—it would help shape the future of aesthetic medicine itself.
The Rise of Dr. Simon Ourian and Epione Beverly Hills
When Dr. Simon Ourian opened Epione in 1998, non-surgical aesthetic treatments were still on the fringe of mainstream beauty culture. Laser hair removal was a new concept, and injectables like Botox were barely entering public awareness. But Ourian’s vision was clear: blend science with art to create natural-looking enhancements that required no surgery, minimal downtime, and real artistry.
One of his first major innovations was the Coolaser, a skin resurfacing treatment he developed to be safe for all skin types, especially darker tones that traditional lasers often couldn’t treat safely. That innovation alone changed the game and brought a flood of patients seeking alternatives to aggressive procedures.
But it was Dr. Simon Ourian’s reputation for precision and artistic results that truly set him apart. Unlike many practitioners, Simon Ourian approached each face like a sculpture, using mathematical ratios, golden proportions, and his background in classical art to design personalized treatment plans. His work was about symmetry, proportion, and enhancing what was already there, not changing it.
From Beverly Hills Secret to Global Beauty Icon
The turning point for Simon Ourian came when the Kardashian, Jenner family became vocal clients. Kim Kardashian credited Dr. Ourian with her glowing skin, later joined by sisters Khloé, Kourtney, Kylie, and mom Kris. Appearances on Keeping Up with the Kardashians catapulted him into the global spotlight.
Soon, Dr. Simon Ourian was not just a cosmetic doctor he was the celebrity skin expert. Stars, influencers, models, and royalty from across the globe began flying into Los Angeles for his signature treatments. His social media exploded, with Simon Ourian’s Instagram now exceeding 5 million followers and ranking among the most-watched cosmetic medical accounts in the world.
His treatment menu expanded to include Coolbeam for stretch marks, Neustem™ facial contouring, and non-surgical rhinoplasty, jawline contouring, lip enhancement, and full facial balancing. His approach remained consistent: minimally invasive, highly artistic, and deeply personalized..
Beyond Epione: The Simon Ourian Brand
Not content to stay within four walls, Simon Ourian expanded his influence with the launch of the Simon Ourian M.D. skincare and nutrition line. The brand, rooted in his 25+ years of clinical experience, offers products powered by medical-grade ingredients, backed by science, and now enhanced by AI-driven skin and health analysis.
His product line recently swept the 2025 Universal Beauty Awards, winning gold in categories like Best Toner, Best Cleanser, and Best Collagen Supplement. It marked a new chapter in his mission to bring expert-level skincare and wellness to people worldwide.
The Philosophy of Dr. Simon Ourian: Enhance, Don’t Change
At the heart of Simon Ourian’s work is a simple philosophy: “Everyone is born with beautiful skin—it just needs a little help to shine again.” Rather than overfilled cheeks or exaggerated features, his focus is on subtle enhancements that restore symmetry and freshness.
His artistic approach to beauty, treating every face as a unique composition has influenced a new generation of aesthetic practitioners. He’s helped move the industry away from drastic plastic surgery and toward minimally invasive treatments that celebrate natural beauty.
The Legacy of Simon Ourian
Today, Dr. Simon Ourian is not only a name but a brand, a movement, and a benchmark in cosmetic dermatology and optimum health and wellness. He has reshaped the narrative around beauty treatments, making them more accessible, less stigmatized, and more aligned with self-expression and self-love.
For millions around the world, Simon Ourian M.D. represents more than perfect skin; he embodies reinvention, resilience, and the belief that beauty and wellness is both a science and an art.
