Whether you’re looking for a way to promote your business, or just want to add a little flair to your marketing materials, custom stickers are a great option. While it seems like a small detail, custom stickers can really bring a business’s brand to life.
However, if you’re not familiar with how to go about creating custom stickers, you may be a little overwhelmed by the options. In this article, we’ll discuss how custom stickers benefit your brand recognition, and where to shop for the best quality stickers.
Stickers are cheap and cost-effective
High-quality vinyl stickers cost much less than most conventional advertising methods. For example, a pack of 1,000 custom stickers from StickerYou is quoted at $154. Now instead of ordering custom-printed water bottles to give out at events, you can slap your stickers on plain bottles, accomplishing the same goal for a fraction of the cost.
Now I know what you’re thinking – “won’t that look cheap and tacky?” But if you’re using high-quality vinyl stickers, it will look more like a custom print than a sticker, and you’ll be able to personalize your branding in a way that feels totally unique.
Essentially, stickers give you the bang-for-your-buck approach of attaching stickers to other swag products, without paying for a variety of customized products. Instead of needing to order customized coffee mugs, hats, pens, and the like, you can simply stick stickers on them.
Custom stickers positively impact brand recognition
Custom stickers can be used in a variety of ways. For example, you can use them to show your appreciation to customers, or you can use them to advertise your business in a fun way.
For example, stickers can be used as envelope seals, to customize brochures, or given out as freebies. There’s a lot you can do with stickers and the places you can, well, stick them – but let’s not get carried away. The main point is that stickers fall into a particularly useful category of guerrilla marketing, and can be a great way to promote your business in a fun, cost-effective way.
Ambient advertising is a buzzword in the marketing community, but it’s been proven to be effective. The basic idea is that the majority of people have the ability to tune out advertisements where they expect to see them, and so unconventional advertising techniques are extremely effective at reaching a broader audience.
People love to stick stickers on their belongings
One thing to never underestimate is how much people love slapping stickers on their personal belongings, from guitars to laptops. We’ve all seen the person sitting at Starbucks, with a laptop lid covered in vinyl stickers – and that’s a form of ambient advertising.
The more people see your brand logo, the better your brand recognition. In the game of marketing, brand recognition is king, and the more people notice your name, the more they’ll remember it, and the more people you’ll convince to buy your product.
By giving out stickers as freebies, you’re not only giving out swag, but giving consumers the option of where and what to customize it with. A calendar will likely end up in the trash, but a sticker could end up on a coffee mug, a lanyard, or on the inside of a whiteboard. People love stickers!
Remember to obey vandalism laws
This should go without saying, but when you’re holding a box of 1,000 stickers, the temptation to bombard other people’s property is very, very strong. You should know that putting up stickers on public property can be considered vandalism, and could result in a misdemeanor charge, as well as penalties.
If you’re going to operate a marketing campaign using stickers, make sure you’re sticking them on products – not on telephone poles.