Customer engagement is the basis of any successful e-commerce business in today’s world. In this era of digital landscape, customers expectations are rising potentially high & traditional methods are falling short. Chatbots that work as a virtual assistant and digital assistant come in use at this point. Nowadays, chabots have effectively transformed how the companies and ecommerce stores communicate with their customers, for better customer engagement & experience.
According to recent studies, the market for chatbots is anticipated to grow to $15.5 billion by 2028. chatbots respond to customer queries three times quicker than a human and finish more than 30% of staff-performed jobs. Chatbots can reach 70% conversion rates in some businesses. Compared to 42% in B2C contexts, 58% of B2B businesses incorporate chatbots on their websites. Now, let’s learn how chatbots are empowering e-commerce stores, in general e-commerce businesses to deliver exceptional customer experiences & overall business improvement.
Benefits of E-commerce Chatbots to Maintain e-Commerce Stores, Increase Sales, Lead Generation & Customer Support
- Product showcase & recommendations for increased sale & higher conversion rate
Chatbots can showcase & sell products for your e-commerce store. By making relevant product suggestions, sending reminders to customers, and assisting customers with the purchasing process. Chatbots can improve visibility of products and customer engagement. Improved customer satisfaction and more sales are possible outcomes of this strategy.
- Uninterrupted & Instant customer support & real time communication
Chatbots provide constant and quick customer service 24/7, answering questions and resolving issues whenever necessary & handling multiple customers at once, which ensures timely assistance, and increased customer satisfaction. Now, customers no longer have to wait for human representatives.
- Cost effective solution
Imagine how costly it can be to maintain a bunch of human representatives to run your business. Using chatbots can reduce this cost effectively for all sizes of ecommerce businesses, being chatbots affordable. It can automate tasks, continue scheduled tasks & reduce costs for operational activities.
- Data Collection and Insights
Chatbots can collect customers’ information while the conversation goes on. Collecting important customer information like their names, emails & addresses & order preferences. More information can be gathered by creating custom fields within the chatbot. This information can later be used effectively for marketing campaigns like broadcasting & emails.
- Supporting Marketing Campaigns
Chatbots can be quite helpful in assisting eCommerce businesses with their marketing campaigns. They can send automated marketing messages, like broadcasting, that may include announcements and promotions, reminders, registrations for events, assuring participation at workshops or product launches.
- Answering FAQ/ Common Queries
In e-commerce contexts, chatbots are very useful tools for responding to frequently asked questions (FAQs). They can enhance customer engagement by offering quick responses to common queries regarding shipping information, return guidelines, payment methods, and product details.
- Scheduling Appointments
For e-commerce companies, chatbots are essential for booking appointments. Chatbots like BotSailor can schedule appointments by filling up forms. For instance WhatsApp flows forms which can be designed with custom fields and datas.
- Multi-channel Integration
Many e-commerce businesses want to incorporate the chatbot with various social media platforms & CRM tools, where their customers exist. By connecting chatbots with these popular platforms, businesses can create & smooth experiences for both customers and staff.
- Abandoned Cart Recovery
One important e-commerce strategy for re-engaging customers is recovering abandoned carts. There are many customers who tend to add items to their shopping cart but leave the website without finishing their purchase. Statistics show that around 70% of online shopping carts are abandoned. Here, chatbots can help, they can send abandoned cart recovery messages to your desired platforms for various ecommerce sites like woocommerce & shopify.
- Order Processing
Order processing is one of the most important parts of ecommerce stores. Chatbots can take orders, receive delivery information & preferences & help to checkout right from the dashboard.
How to build a customer engagement bot for an ecommerce business?
- Define Your Bot’s Purpose
Set clear goals which tasks you want to accomplish by your bot, it can be automating marketing tasks, managing the inventory or giving customer support & answering to common questions.
- Target Audience:
Understand your target customer, their needs & preferences.
- Platform Selection:
Based on your level of technical expertise & desired feature, choose your chatbot platform, such as,
No-Code Platforms: User-friendly platforms like BotSailor
Requires no technical expertise, this type is suitable for both technical & non technical persons
There are also low-code platforms & coding-based platforms for advanced users, to use those softwares you may have to use python frameworks or frameworks from other programming, which can be considerably challenging for non technical people.
- Design the Conversation Flow
- Customize bot with content & tone
- To represent your brand, build your chatbot with necessary content & inputs & set the tone.
- User Intent: Identify common queries that customers may ask & give the prompt to your bot.
- Dialog Flow: Map out the conversation & finally create the bot using a no code chatbot builder.
- Test Your Bot
Lastly, send messages to your bot from the customer end to see if the bot replies correctly or not. Send as many queries as possible to identify potential issues for a successful test.
BotSailor: An All-in-One Chatbot Solution for eCommerce
BotSailor isn’t just a generic chatbot platform, it is designed especially to meet the particular requirements of e-commerce businesses & is integrated with popular social media platforms & CRM tools . Let’s find out how it is different from a traditional chatbot
- Multi-Channel Support:
You can engage with customers on their preferred platforms, be it WhatsApp, Facebook Messenger, Instagram DM, or Telegram. BotSailor has you covered.
- WhatsApp Catalog Integration
Customers can view products with detailed descriptions and high-quality images right from WhatsApp, add products to their cart, and complete purchases. This makes shopping very easy. Additionally, the catalog integration enables you to
- Easy Inventory Management
You can monitor customers orders, manage the inventory, and update product information from a centralized dashboard. Also add product variations, customize pricing (including sale prices), and display product conditions such as new or refurbished, making it easy to provide transparent shopping experience to your customers.
- Easy Checkout
Customers can buy & checkout by paying for the product right from WhatsApp. BotSailor supports various payment options (such as PayPal, Stripe, and Razorpay). The tax and shipping charges can also be configured within the catalog.
- Abandoned Cart Recovery
The chatbot can send notifications to customers who leave items in their cart, encouraging them to complete their purchases.
- Multi-Product Listings
It supports multiple product entries within a single catalog. Creating sections for different categories, makes it easier for customers to find what they’re looking for.
- Incorporate The Ecommerce Catalog Within Your Chatbot
BotSailor’s drag & drop Flow Builder allows users to set up their WhatsApp catalog within the chatbot, with interactive elements.
- WooCommerce & Shopify Integration:
With BotSailor’s Webhook Workflow, you can easily integrate with WooCommerce and Shopify .Let’s take a look how these features can help your e-commerce operations!
- Automated Order Notifications
Notify customers instantly when they place an order on your WooCommerce or Shopify store. With BotSailor, notifications go directly to WhatsApp, providing timely information and more engagement.
- Cash on Delivery (COD) Verification
COD verification is necessary for reducing fake/ wrong orders. With BotSailor, you can automate COD order confirmations on WhatsApp, allowing customers to confirm or cancel with quick-reply buttons, which helps cut down on unwanted orders/cancellations.
- Recover Shopify & WooCommerce Abandoned Cart-
The WooCommerce Abandoned Cart Plugin allows store owners to send abandoned cart information to a webhook URL, aiming to recover lost sales through WhatsApp, email or SMS communication . The key features include Data capturing, webhook integration, regular cart detection etc. BotSailor also has its built-in feature to send recovery messages to customer WhatsApp for abandoned carts.
- Delayed Notifications
You can set the delay time for abandoned cart notifications to match your store’s strategy. By default, reminders are sent 15 minutes after the cart is abandoned by a customer.
- BotSailor’s Webhook Workflow for Advanced Customization
With BotSailor’s Webhook Workflow feature, you can create customized workflows that support different conditions, multiple steps, and even custom messages. It is perfect for users who need more than standard automation options. With BotSailor’s Webhook Workflow, you can also set,
- Condition-Based Triggers
- Multi-Step Workflows
- Dynamic Messaging
- Integration with Other Tools
- Real-Time Updates and Monitoring
Learn from here how to automate Business with BotSailor’s Webhook Workflow
- Payment Methods:
More than 20 payment gateway are provided by BotSailor for smooth transactions for both BotSailor’s White Label resellers, to collect payments from their end users and for WhatsApp catalog sales. It includes PayPal, Stripe, YooMoney, Razorpay, Paystack, Mollie & so on.
- WhatsApp Payment for Ecommerce Catalog In India-
Recently BotSailor introduced WhatsApp payment catalog for Indian customers. They can use payment methods like Gpay, PhonePe, Paytm, debit/credit cards, and net banking to directly purchase, complete payment & checkout right from WhatsApp.
Quick look to BotSailor’s Comprehensive features:
- Channels- Integrates with 4 prime social media channels, including , Facebook Messenger, Instagram DM, WhatsApp & Telegram
- BotSailor offers both Free & Premium plans, starting at just $6.99, making it the most affordable chatbot in the market.
- Partner Programs- BotSailor offers Affiliate program & WhiteLabel reseller programs for its users. Affiliate program lets users arn 25% recurring income on every referral, while white label reseller lets businesses use botsailor’s chatbot under their own brand, logo & domain.
- Google Sheet Integration- BotSailor has google sheet integration which is convenient for sending and receiving users data to the google sheet.
- WhatsApp flows- The WhatsApp flows form feature is not just a widely used feature that botsailor has, it’s truly a useful tool to schedule appointments and any important events.
- External HTTP API Integration- Users can incorporate external APIs into their chatbot workflows using BotSailor’s HTTP API feature, which enables BotSailor to communicate with other platforms and carry out advanced tasks within the chatbot flow.
- Carousel Template – BotSailor’s carousel media and product template helps to showcase multiple products with high quality images & videos. It also lets you add products from the ecommerce store in the carousel.
- Drag & Drop flow builder- The chatbot builder is a no code drag & drop flow builder, for which no technical knowledge is required. Only being acquainted with the features is enough.
- Live Chat automation: The customer Support using the shared Inbox in the Live Chat is super convenient. Not only that, users can assign agents to individual chats, add & remove labels, add notes, setting reminders for the agents, sending flows & cta buttons with url right from the message box, cta button with urls, marking conversations with different filters & so on.
- AI reply & AI rewrite- The AI reply can be enabled for answering FAQ’s & AI rewrite option is available in the live chat section.
- Action Buttons- Various actions buttons make the automation more convenient, such as, Get started, location button, chat with human, chat with bot, confirm order , cancel order, etc.
- Broadcasting- With BotSailor, users can send hundreds & thousands of marketing messages to the customers. Within or outside the 24 hour chat window to the targeted customers.
- Sequence Campaign- Sequence campaigns can be sent on different time intervals, either as a reminder or notifying about a missing sale.
- Subscriber Manager- It lets manually handle the subscribers, from adding labels, to manually adding or removing a subscriber etc.
- Multi Lingual Support- BotSailor supports over 60 languages to ease customers worldwide.
- User Input Flows to collect customers data- The user input flow feature allows the bot to collect users data, so that it can be used later for creating targeted marketing campaigns, personalized customer support etc.
- Chat Widget For your landing page- BotSailor’s chat widget can provide instant support, collect leads, & potentially increase user engagement.
- User & Team management for greater customer support- BotSailor’s user & team management feature lets you add team members & provide access to features which they are to manage. The segmentation process makes it even better.
- Email, SMS, Autoresponders- You can set SMS, Email & Auto responders to send marketing messages to your customers and collect leads and users emails or phone numbers in an organized space.
- Blog & Documentation- BotSailor has numerous resources starting from written to video tutorials & a detailed documentation.
In conclusion, Chatbots improve eCommerce businesses & customer satisfaction by automating marketing tasks, collecting data, and offering real time support. Platforms such as BotSailor Simplify the processes & enable multi-channel assistance, and build lasting customer relationships, while increasing sales and cutting expenses.
