The quick answer is yes if you’re debating whether or not you should automate your marketing. But let’s go through why you need marketing automation in more detail before you invest time in picking the best automation platform and creating your workflows.
There are numerous prospects for corporate growth brought about by marketing automation. Businesses can achieve more significant marketing ROI and overall growth with automation. What unique advantages can marketing automation offer your company? Learn more about how marketing automation will benefit your marketing team by reading about it.
It Improves Efficiency.
The main benefit of marketing automation is that it makes your entire department more productive. You might be able to reduce employment costs while allowing your team more time to work on more critical, strategic projects. For instance, rather than doing it manually, marketing automation solutions can automate the daily process of posting to social media.
Thanks to this, your personnel will be able to concentrate on more creative duties like campaign and project planning and brainstorming. Utilizing an automation tool will also streamline tasks for your team. Your team may use the same software to launch a landing page, email marketing campaign, blog post, or social media update. Ultimately, this saves your campaign-creating team time that they can spend on more significant tasks.
It Helps In Nurturing Leads.
Lead nurturing can be difficult and time-consuming. While not all of your leads will result in sales, guiding a lead through the sales process is always worthwhile.
That may provide a problem for a tiny company: You know that approximately 50% of your leads are qualified but still require nurturing. You can’t exactly afford to constantly monitor 50% of your prospects, though, as you only have a tiny team handling sales and marketing. Don’t worry! Computers were created specifically for this purpose: to complete tasks that people simply don’t have the time for. Automated marketing with software like act on marketing can be useful. Your marketing team and the lead may benefit from the easy and seamless process.
It Allows For Dynamic Personalization.
With over 70% of consumers anticipating tailored interactions from businesses, marketing initiatives like email marketing customization can increase revenue by up to 15%.
Imagine manually tailoring every piece of marketing material. It would not only take a lot of time but also be quite tricky technically. Chatbot responses, emails, ad text, and all other types of content are dynamically personalized by automation software. It gathers and processes massive amounts of customer data to create customized experiences and rapidly modify content for each user.
It Helps In Gathering And Managing Better Data For Smarter Decisions
You can easily adopt big data thanks to marketing automation, collecting priceless information at scale and using it immediately.
Marketing automation tools are the complete way to measure campaigns and forecast customer behavior on a small business budget since they offer a single platform for closed-loop reporting, dashboarding and analytics, and data collection and storage. One of its many advantages is a marketing automation platform’s capacity to create a more thorough picture of your clients with better data gathering and managing processes than ever before.
It Strives Toward Marketing And Sales Alignment.
Teams in marketing and sales can communicate and work together more easily, thanks to automation.
Automation, in the first place, increases transparency. Anyone who has access to a sequence can monitor it. The automation software can find answers to any queries a sales representative or marketer may have regarding the processes.
Second, automation enables marketing teams to provide sales departments with a greater quantity of high-quality leads by easing lead qualification and nurturing. Marketers and sales representatives can collaborate on the automated lead-scoring model or other crucial activities to ensure everyone is on the same page.
Furthermore, marketing automation platforms typically incorporate the most crucial elements for both sales and marketing, resulting in a shared workspace for the two teams.
Marketing automation is here to improve our performance with the least amount of work and take care of the tedious and challenging tasks so we can concentrate on marketing as an art. These are the specific reasons why your marketing team needs marketing automation.