Search Engine Optimization or SEO for short is one of the most important aspects of internet marketing. There are so many branches of online marketing that for a layman is more than just terminology. It can be so confusing as to what sort of online marketing is good for a small to medium business.
Some say social media marketing is where you can grow your online presence, engage with potential customers, and make customer acquisition and sales as well. Some people recommend that you use paid marketing where the results can be tremendous. With paid marketing like Google ads in Wall, you can be seen right at the top of Google. While some people say that SEO is the long-term thing that gets you organic traffic over a period of time. While SEO takes a considerable period of time to show the desired result, the results when they start tricking in is a major source of traffic that will convert.
Benefits of Social Media Marketing
Social Media Marketing is today one of the biggest drivers of online traffic. Be it Facebook, Twitter, Instagram or Twitter, or any other site not mentioned. There are literally millions of people using social media every day and any business cannot afford to miss out on eyeballs from these social media platforms. The benefit of social media marketing is that these are all free-to-use online platforms and small businesses do not necessarily have to spend on paid ads to have them found by users. Just create intriguing posts about your business services or products and try and have them see where you think your potential customers are. Facebook for example allows a business to create a free business page.
Benefits of Google Adwords
Google ads on Wall are already immensely popular. Google ads are used by all types and sizes of businesses. There are however completely restrictions on a couple of business/product categories but in general, all types of businesses can use Google ads to advertise their business on Google search engine pages. Google AdWords works on the system where your advertisement is displayed when someone types in a keyword or a phrase that matches your advertisement. If they click on your display or text advertisement then you will have to pay the cost of the click which is also termed as ‘Pay Per Click’ or PPC. The cost per click is already known to the advertiser and each time someone clicks on your advertisement you pay a cost. With Pay Per Click it is easy to be seen on the first page of Google but the cost of this method of advertisement can be pretty steep.
Benefits of Search Engine Optimization
Search Engine Optimization is basically optimizing one’s website for the search engines. It may sound simple but when there is huge competition it means having your website come up for a popular search term like ‘social trend’ is not an easy task. There are a huge number of benefits of SEO. Firstly you do not have to pay for ranking on Google. It is an organic process wherein you optimize your website using search terms that you believe people are most likely to use when looking up the internet to find services or products concerning your business. While the process might be slow; when the results come through your website will receive organic traffic from top search engines like Google, Yahoo, Bing, etc.
There are various keywords that will be related to your business. For example, if you are a building contractor in San Diego then some of your business keywords would be building contractor, home builder, construction company San Diego and many more. When your website starts to rank for all these keywords combined on the first page of Google you are bound to get 100s of daily visitors. All of this traffic is a potential business for your company.
The best way to have SEO done for your website is by choosing to work with an SEO Wall agency. The SEO agency will be able to give you a complete SEO solution that should include optimizing your website, all internal pages, updating the web page content where necessary, and carrying out an online marketing campaign aimed at growing your online presence and your business reaching as many potential customers as possible.