Product launches used to follow a basic pattern: build the product, test it, then hope someone notices. That plan no longer works. Public relations firms expect strong growth in 2025, and global PR spending could reach $143.19 billion by 2029. Founders now include media planning early on, treating it as part of development rather than something to handle later.
Baden Bower, a top-tier PR agency, helped move this idea forward. Instead of relying on press releases that may or may not gain traction, it focuses on placing stories in major outlets like Forbes, Business Insider, and Yahoo Finance. CEO AJ Ignacio noticed early that in busy industries, media coverage has more value when it matches important business events such as beta testing or funding rounds.
PR Built Into Product Planning
Founders who succeed now match media efforts with each step of product development. PR works best when used as a steady guide through each phase instead of being tagged on after launch.
“We aim to make coverage match what the business is doing,” Ignacio says. Baden Bower’s net profit jumped 264%, compared to the PR industry’s average of 6.1%. Its writers build focused stories and pitch them to outlets that other firms often overlook.
This method fits today’s content habits. People now respond to stories that feel timely and personal. Companies that wait often miss out. Internal numbers show a 97% improvement in brand recognition when media placement happens early.
Beta stages aren’t just for fixing bugs. Baden Bower helps clients turn early user data into useful stories, which attract interest from investors and potential customers during development.
Fast Action, Thoughtful Execution
Most firms take weeks to secure media spots. Baden Bower can do it in as little as 72 hours on some service levels. That speed lines up with business activity rather than trailing behind it.
“Our clients keep coming back because we deliver,” Ignacio says. It works directly with leadership teams to build stories that reflect real progress. These stories then reach outlets it regularly works with.
Placements serve more than a publicity purpose. Links from trusted sites help with search rankings and digital visibility. Strong SEO performance makes it easier for people to find a company online.
Reports show this kind of PR also helps companies grow revenue, attract loyal customers, and gain online momentum. Baden Bower’s method removes guesswork by focusing on delivery instead of charging monthly retainers without results.
Media Planning as Part of the Build
Companies seeing strong performance in 2025 treat media coverage as part of the build process. Baden Bower has worked with over 1,000 brands. It reports 136% year-on-year growth, a sign of what’s possible when PR stays tightly linked with company goals.
Guaranteed placements do more than remove risk. They add structure to a field that often lacks clear results. Baden Bower focuses on delivery and outcomes instead of vague promises.
“We’ll be remembered for the experiences we create and the stories we share,” Ignacio says. That idea separates short-term buzz from lasting connection.
Artificial intelligence (AI) tools now help fine-tune stories and aim them at the right audience. Baden Bower uses automation where helpful, but it still relies on a public relations strategy built by people. That balance keeps it quicker and sharper than firms with slower systems.
Companies that treat media planning as part of their core operations build stronger awareness. Baden Bower’s model, based on speed, clarity, and delivery, shows that strong PR helps build authority, not just attention.
