Although the idea of artificial intelligence (AI) is not new, its implications are emerging in novel ways. This swiftly developing technology has started to ingrain itself into the mainstream of the general public perception as processor power and data storage capacity have increased in recent years.
In artistic fields like literature, music, and most recently, design, what was expected to replace dull and repetitive professions has made incredible strides. Because AI development has advanced so quickly, its potential impact is still incredibly undervalued.
It’s important to look more closely at what this technology is capable of and where it can take the graphic design industry as AI-generated art becomes more popular.
Introducing GPT-3
The third autoregressive language model from openai, a non-profit organization focused on AI research, will be made available in June 2020. The GPT-3 model, or Generative Pre-trained Transformer 3, stunned everyone with its ability to produce writing that was identical to human-written text.
With just a brief instruction, GPT-3, which has been trained on hundreds of billions of words, can produce entire paragraphs of understandable language on any given subject.
Although GPT-3’s underlying technology is complex, the idea behind it is simple. The model makes a prediction for the following word in the sequence after reading the input. For instance, if the phrase “I’m heading to the store” is supplied to the model, it will almost certainly continue the sentence with the word “to.”
In fields like copywriting, technical writing, and storytelling, its predictive potential has wide-ranging effects. GPT-3 has other talents, though. The model has also been used to create phony social media avatars and even write code.
A number of marketers think that Google’s most recent algorithm update, which devalues low-quality content, was influenced by the growing popularity of AI content providers. Now that GPT-3 is available, it can quickly and simply produce vast amounts of text. This action may be an effort to penalize websites who produce content with a high keyword density using these tools.
If this presumption is accurate, we should anticipate further algorithm changes as Google (and other search engines) work to keep up with the rapidly developing field of AI in the future. Luckily, this also implies that workers will most likely be reused by AI as opposed to being replaced. Humans are no longer required to produce content, but they are still essential for originality, strategy, and quality control.
AI Has Joined the Realm of Art
The field of graphic design is likewise being impacted by Artificial Intelligence and Art. Stability In a similar way to how openai changed content creation with language generation, AI recently disrupted the art world with image production.
In August of this year, stabilityai introduced Stable Diffusion, a model powered by AI and machine learning that turns words into breathtaking images. With the advances in speed and quality, anyone with a consumer GPU can create beautiful, distinctive graphics whenever they want.
Anyone can currently test out the public demo. Only a brief description of the intended output style is required. These are some illustrations of prompts and their results:
Although experimenting with this new technology is interesting, the potential repercussions for the design industry are considerably more compelling. AI is on the verge of becoming a tidal wave, much like Canva was a ripple in the democratization of design.
AI’s Potential Impact on Graphic Design
Unique graphic creation used to be a time-consuming and expensive process. Even basic designs could take days or weeks to complete owing to revision back and forth and the time required to execute each alteration. This method might be shortened down to hours or even minutes using AI-generated art.
This speed would not only save businesses time and money, but it would also generate new prospects for creativity. Companies will need to develop innovative techniques to stand themselves in a world where everyone can quickly make beautiful photos.
So, artists, don’t be afraid. Machines are unlikely to replace graphic designers in the future. Rather, it is about becoming more creative than you have ever been.
Once again, the most repetitive and iterative processes will be automated, freeing designers to experiment with new concepts. In many ways, this has already begun in the area of web design, with the emergence of tools such as Webflow.
Designers can focus on developing interactive experiences and micro-interactions that enhance the user experience rather than creating yet another plain landing page in Photoshop.
The Problems with AI-Generated Art
AI does, of course, have its shortcomings. Like any new technology, AI-generated art will take some time to master. In the interim, the sector needs to deal with the following problems:
Technical Requirements
Though not yet flawless, AI-generated art is now inspiring. Frequently, the images are blurry, distorted, or otherwise unusable. Given that the technology is still in its infancy, this is to be expected.
Researchers must keep pushing the boundaries of what is practical in order to truly democratize the development of graphic design material.
Rights to intellectual property
The morality of a generative model trained on pre-existing artwork is another potential problem. Who is the legitimate owner of the copyright of these works? Who is commissioning the work: the algorithm, the company, or the artist?
Users of AI technologies are currently free to make and sell artwork without worrying about copyright violations. Nonetheless, this paradigm seems exploitative to many artists. Existing copyright laws may need to be updated as technology develops to account for this moral conundrum.
Misinformation
The danger of abuse is the final consideration. AI-generated art will make it simpler than ever to produce false graphics. This has the potential to spread misinformation, especially if the art is purposefully used to fabricate news stories.
It is crucial to be aware of these potential risks as AI-generated art becomes more realistic and well-liked. On the other hand, the design sector is unfailingly adaptable. With a little creativity and openness, we will undoubtedly discover solutions to these issues.
What Roles Do AI and Art Play in the Future?
We can only imagine what will be possible once artists start to use artificial intelligence to create works of art that have never been seen before.
Many of the largest technological companies in the world continue to support and do research on AI. Consequently, it’s safe to think that we’re only beginning to scratch the surface of AI’s potential.
We can anticipate an increase in the realism, nuance, and complexity of AI-generated art when technical limitations are lifted. Animations and generative movies are a logical step from generative images.
Imagine being able to construct a GIF entirely from scratch using nothing more than a summary or a list of keywords. Imagine a kid creating their own animated bedtime story with just a few spoken words.
There are countless alternatives. No matter what you think about artificial intelligence (AI) in art, one thing is for sure: it is here to stay.
