AI is on the rise, and already we’re starting to see how it’s making changes in some industries, in how we communicate with our customers, for instance. However, one of the areas where it’s making changes most profoundly, and still shows the greatest potential, is in content creation. Here, we’re going to look at now just the ways that AI, right now, can change your approach to content for the better, but how it may be able to do it in the future, as well.
Writing content for you
The immediate consideration that many of us have is that AI may end up replacing a lot of writers outright. Indeed, we’ve already experienced that shock to some degree. However, while the cost of saved labour is high, so too is the loss of human insight that can act as a guiding hand on the sheer generative ability of AI. A lot of users have upgraded from simple ChatGPT prompts to AI-driven writing-specific tools, and these are only likely to become more sophisticated in the future. That said, this does raise the problem of samey content being generated due to a lack of different insights, especially as AI models incorporate more and more content from AI models, including themselves.
Adjusting content to the needs of individuals
It’s not just that AI will be able to help you through every aspect of content generation, it might be able to help individual users engage with that content, as well. For instance, considering the future of PDF, your human team might still be the ones who are creating and writing the content and information that goes into it. However, one proposed change is that AI will be able to adapt the content, from its language to its formatting, in order to make it more easy to engage with by the user, depending on their preferences, medium of accessing it, and more. As such, this can allow you can make sure that your content hits with a much wider audience.
Better grabbing the audience’s attention
Even if you’re not using AI to generate the content itself, and you still acknowledge the benefit of real human insight and perspective, that’s not to say that there aren’t ways that AI can be used to maximize the impact of human voices. For instance, you can use AI-powered headline generators to immediately take the concept or content of any piece of writing, and the tone that you want, or any keywords that might be useful for reaching your audience through search optimization, and immediately generate a host of snappy headlines designed to work for the medium that you’re posting it.
The benefits of AI
When we’re talking about the use of AI in any position, not just content creation and dissemination, then we should also make sure that we’re making these changes for the better and not just for the sake of change. A lot of early AI adopters were excited by the potential offered by AI, only to be disappointed by the results. However, there’s no denying that AI has the power to greatly improve productivity, and to make content production a lot more efficient and cost-effective. It can also ensure that there is a consistent level of quality across the board, especially when combined with the right level of human oversight and insight. These benefits are only likely to improve in the future as the technology gets more sophisticated.
The shortfalls of AI
That said, there are limitations and drawbacks to AI that, so far, have not been satisfactorily answered. Nor is it a given that AI will overcome them unless we ensure that we maintain it as a focus. Perhaps the chief amongst these right now is the self-cannibalization of AI. As mentioned, many AI models have begun to use their own output as datasets, often unintentionally through the websites and posts that they crawl. There is, of course, also the fact that AI can never establish the true human connection, or the need and understanding that inspires much of the best content that we produce in the first place. As such, for many, AI will continue to play an assisting role, but human creativity is likely to still be at the heart of content creation for quite some time.
True high-value content is likely to need plenty of human input for quite some time. AI still have trouble prioritizing valuable information over correct information. However, it’s hard to tell where we may be two years, five years, or ten years down the line. It’s best to start thinking about whether your business could benefit from implementing it now.
