Digital Marketing

How agencies are making millions on OnlyFans

With each new online platform comes a new way to earn revenue and since OnlyFans has gained notoriety, people have been trying to market services to creators in the pursuit of profit from subscribers.

Often these services include handling private messages, marketing the person to an audience that would enjoy their content and getting subscribers to pay for exclusive videos. Donatello Genovese, the co-owner of Lost Boys Agency, how his company benefits from their customers.

“OnlyFans is a real opportunity for not only sexy girls, but also for guys,” Donatello wrote in an Instagram post.

OnlyFans creators, often involved in the sex industry, come to Donatello, 32, hoping to increase their following and get help managing their accounts.

The best OnlyFans creators receive hundreds of messages a day from subscribers who have been promised private conversations. However, it is nearly impossible to deal with the huge volume of requests, which is why many creators choose to hire assistants .

Agencies such as Donatello help creators get through messages by hiring ghostwriters, called “chatters,” to send messages on the creator’s behalf.

When a person comes on board as a client, they ask for a supply of nude videos and photos, so when chatters contact subscribers asking if they want a private video or photo for a fee, they have something to send.

Although Donatello says subscribers often just want someone to talk to.

“Our best clients don’t come to us so much to buy content, but to just feel a connection,” he says.

In return, the agency receives a percentage of the amount the OnlyFans creator can earn from private messages or videos. Some agencies take up to 30 percent of the amount a creator earns, according to the New York Times.

It is unclear what percentage Lost Boys Agency takes from its clients.

OnlyFans has become a lucrative way for people to make money, either as a side job or a full-time career. OnlyFans’ top earners make millions of dollars a year, such as Bhad Bhabie.

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