World-class leadership coach J. Loren Norris once said, “If you cannot see where you are going, ask someone who has been there before.” A proof that having a mentor you can seek for advice and help you define and reach your goals can positively impact your life and career trajectory.
Establishing a strong personal connection with your client is key in the mentoring industry. But as a coach, you’re not just an adviser. You are also an entrepreneur building a business.
If you are ready to take your coaching business to the next level, here are all the reasons having a website is essential for your coaching career:
Visibility
“In my experience, an active website is beneficial for coaching businesses because it provides ways to connect with potential and current clients, promote your business, and share valuable resources. It also gave me a way to stay in touch with them and keep them up-to-date on our latest offerings,” shared Danny Trichter, co-founder of e-commerce business Accessibility Checker.
Nowadays, almost every business is already online, and those that are not are obviously missing out. Having a website is one of the fastest ways to make yourself known, not to mention the cheapest.
Compared to traditional marketing and advertising methods, which can be quite expensive, setting up a website is significantly cheaper and faster. With digital marketing strategies such as search engine optimization and paid search engine advertising, you can ensure that you are able to reach your targeted customer demographic effectively.
Credibility
Potential clients are more likely to bet on you when it is evident that you have the expertise and knowledge to help them with their problems. And if you think about it, a business with no known credentials just seems sketchy.
“If you have a website, you’re increasing your value as a mentor and providing your potential clients a way to verify your accreditations and reputation. Plus, if you have a website, you can build a social proof or a community of client feedback and word-of-mouth to back up your competence,” Deepanshu Bedi, Marketing Director at Holistapet, weighs in.
Engagement
As a coach, you must maintain a reliable communication channel with clients, and a website is a great way to do just that. As opposed to traditional marketing methods that only provide a one-way street of communication, a website allows you and your customers to simultaneously and conveniently interact.
As Kshitij Nigam, CMO of Cheef Botanicals says, “With an effective engagement platform, you can ensure an increase in client retention and business revenue.”
Brand Representation
A website isn’t only good for representing your brand. It’s also a great way to tell your story and beginnings as a mentor. People love a brand they can relate to, and having a website will allow you to publish content that talks about your passion, story, and knowledge as a coach.
