Perth is one of the most isolated major cities in the world. Yet, despite its detachment, brilliant digital marketers operating from this city still manage to stand out. It truly depicts the statement ‘It’s not what you lack but what you leverage.’
This guide explores how a Perth based digital marketing agency takes advantage of this geographical challenge to achieve success. And from these insights, you can also transform your business regardless of where you are.
1) Embracing the local narrative
Perth’s isolation is a story, not just a mere fact. It tells how a city can stand alone but still be at the forefront of world matters. Stories matter a lot in marketing. They create an emotional connection with the customers, endearing them to the brand. They’re 22 times more memorable than facts.
Clients of a digital marketing agency in Perth can genuinely relate to this tale of isolation and see the company as a resourceful and resilient entity that isn’t easily swayed or derailed by typical inconveniences. Perth-based agencies weave this narrative into their marketing campaigns, winning the hearts of millions.
Customers yearn for authenticity and uniqueness, given the proliferation of mass-produced narratives. Perth’s genuine story strikes a chord with its local audience, providing a refreshing break from the ordinary. Moreover, it doesn’t stop at the local level; it captivates global audiences as well, transforming Perth from a remote location to an iconic destination that resonates far beyond its geographical boundaries.
Key insight: Scrutinize your business’s location and identify its unique narrative. Make this your brand’s heartbeat and ensure it guides your marketing campaigns.
2) Make the most of your time zone
Perth’s time zone is strategic. Its core hours of operation are nighttime in many other major cities in the country. This is a significant advantage in the digital world. Agencies in Perth do business when most competitors from other time zones don’t. This means there’s less competition and more opportunity.
With the rise of 24/7 customer service, consumers have come to expect that they can get help whenever they need it. If a company’s hours of operation are inconvenient, consumers may simply take their business elsewhere. According to a Deloitte research, 41% of customers say slowness and unresponsiveness are the main signs of bad customer service.
Key insight: Time is an asset. So leverage your time zone. If you can offer services when others aren’t operating, you can catapult your firm into enormous profits.
3) Focusing on digital mastery
Perth’s physical distance from other cities in Australia and other continents is advantageous. Digital tools are critical in day-to-day operations. Agencies in this city have mastered the use of digital tools like Trello, Slack, and Zoom, consequently mastering digital project management and collaboration.
It’s important to note their adoption of digital tools wasn’t a mere reaction to the pandemic, when compulsory lockdowns were enforced in many countries, forcing people to work remotely. Perth agencies had already taken this route long before the pandemic started, so they had a head start. By the time people worldwide realized the importance of these tools, Perth-based agencies had already gained the coveted digital mastery.
Key insight: Digital mastery is essential in today’s dynamic business world. It’s never enough to simply adopt any of these tools. You’ll be like many other companies out there—lost in the crowd. Learning their ins and outs and using them effectively makes your firm stand out. Furthermore, digital tools bridge the geographical gap between your firm and your target audience, ensuring seamless operations.
4) Creating a global network
Necessity is the mother of invention, or so they say. Isolation motivates Perth agencies to think outside the box. With oceans and deserts separating them from the rest of the world, they capitalize on the digital space, enabling them to venture far and wide beyond their borders.
In this digital age, networking isn’t restricted by geographical location. Perth agencies can attend international webinars and online conferences or workshops. Engaging in such dynamic forums with world-renowned brands built extensive professional relationships, giving them a business edge.
Key insight: The world is indeed gigantic. However, this doesn’t mean your reach is limited. Digital technology enables you to virtually cross borders and network with industry professionals from far and wide. And this is your first step in becoming a global player.
5) Offering unique perspectives
Being away from the epicenter of action gives you a clear, detached, and unbiased view of what’s happening on ground zero. Being hundreds and thousands of miles away from global marketing hubs, Perth gets unique insights that those deep in the fray may never come by.
In this sense, Perth agencies don’t dive prematurely into trends emanating from major cities. They take their good time to observe and analyze the new moves to ascertain whether they’re beneficial or just another short-lived craze. From the insights gained, they can craft strategies to better the trend and effectively use it for business success. It’s a unique approach that makes their offers resonate with clients in a world filled with cookie-cutter strategies.
Key insight: It’s not always ideal to blend in. Standing out is an option that many ignore. Appreciate your unique viewpoint. Use it to shape your strategies. Offering something different from what thousands of other businesses do could inspire customers to listen. Some people welcome innovative approaches that can solve their problems.
6) Prioritizing local expertise
The statement ‘Think global, act local’ is truly embodied in Perth agencies. While they’ve expanded their operations globally, they are, first and foremost, experts in the domestic market. They know the Australian culture in and out and the intricacies that make the nation tick.
Their intimate understanding of the domestic market makes the Perth agencies invaluable. The locals don’t see them merely as a company serving foreigners. They speak the language of the locals and can send them marketing messages that they can receive with glad hearts. Knowing what matters most to Australians makes them hit the right chords every time they communicate with potential clients.
Key insight: The vast and never-ending global market can drown you to the point of forgetting your local community. That isn’t ideal for any business aspiring for success. So try your best to understand the local market as accurately as you know the global one. It’ll enable you to advertise your services to the people nearby effectively.
7) Leveraging cost advantages
Operating a business far from major cities has a cost advantage. Overheads in rent and utility bills are often lower than those in bustling metropolises. This means the operating costs of Perth agencies are manageable, giving them a higher profit margin than competitors.
With reduced fixed costs, businesses in places like Perth can allocate a larger portion of their revenue to profit generation. This financial flexibility enables them to invest in growth, improve their services, or offer competitive salaries to employees while still maintaining healthy profit margins.
Moreover, they can offer more affordable prices without hurting their revenue. This pricing advantage can be a significant draw for customers looking to save money without compromising on quality. Customers can receive top-tier services without breaking the bank.
Key insight: Minimizing costs is every business’s goal. Analyze where you spend money and see if you can reduce the expenditures. Doing so boosts your bottom line and lets you price your services competitively. Delivering quality services at affordable prices draws in clients in their hordes.
8) Promoting remote work culture
Perth digital marketing agencies have already gotten used to remote working long before others could catch up with the trend. It wasn’t a result of the global events that compelled others to take the work-from-home route. Theirs was because of the location.
Thus, they mastered the art of telecommuting over several years. They’ve faced challenges and tackled them head-on. They’ve learned how to use productivity tools optimally. With these, they’ve promoted a culture of flexibility. And that’s what the millennial workforce treasures. About 70% of remote-capable workers would choose to work from home full-time if given the chance. Thus, these firms can get top talent not only from Australia but from all over the world.
Key insight: Remote work is here to stay. Therefore, it’s paramount to refine your telecommuting strategies. Today’s workers yearn to get a job in a company that allows them to work whatever time they want instead of a fixed 9–5 schedule in the office. This approach welcomes diversity in the workplace, as employees from all corners of the world can work for the company.
Isolation can indeed seem challenging. At first thought, it might seem like the world is working against you. But that’s not the case. Digital marketing agencies in Perth leveraged this detachment and favorably turned the tables, a testament to their resilience and innovativeness.
All this isn’t about Perth. You, too, can take advantage of your location and flip the script to your benefit. Find the unique bits of where your business operates and turn them into profits. The digital world offers limitless opportunities to those willing to see them and think outside the box.