PropTech

Hoppler: An In-Depth Look at Digital Marketing for Real Estate

Online real estate brokerage platform Hoppler knows that the Philippines has a lot of room for growth in the digital marketing department. Hoppler Connects, an event focused on educating real estate professionals on the benefits of using digital marketing for real estate, was held last July 31, 2018, at The Coffee Bean & Tea Leaf at Glorietta 2, Makati City.

The primary goal of the meetup was to highlight the opportunities present in digital marketing for real estate properties. The helpful and insightful talk was led by Hoppler’s Marketing Manager, Alvier Marqueses. The advantages and efficiency of Hoppler’s marketing technique were discussed.

Brokers who participated in the event were also given the full scoop on Hoppler’s Partner Broker program, which helps the professionals grow their internal and external networks, have a customer and deal management tool, and gain access to training material and future events. The announcement stirred positive dialogue during the event.

Hoppler President and COO Raymond Gonzalez and Sales Director Marie Chua were also present and active during the meetup, joining Marqueses in addressing questions from the audience. The open forum was fruitful and eye-opening for the attendees.

In the same event, Hoppler Brand Manager Whitney Mary Ballen unveiled their Rewards Program. This program encourages partner brokers who signed up with the company to keep posting listings on the platform in exchange for gift certificates. The complete terms and conditions are listed on their website.

Hoppler’s initiatives demonstrate applied digital marketing techniques relevant to the real estate industry. Learning opportunities like these are great for professionals who want to better their craft and keep their skills current. After all, the heavy use of digital devices has long been apparent in Filipinos.

According to the Inquirer, the Philippines is the leading country in social media usage globally. It further reported that the country has 67 million internet users who spend an average of 4 hours online per day. These statistics alone indicate that investing in digital marketing is worth it.

The event ended on a pleasant note, as Hoppler awarded some guests who won gift certificates from The Coffee Bean & Tea Life through a raffle. It’s safe to say that the event was a success.

Hoppler Connects is a free event where real estate professionals can network and learn new techniques for closing sales deals. To know more about the Hoppler Partner Broker program and Hoppler Rewards, contact their Broker Coordinators at +63 915-870-4533 or +63 915-703-2645.

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