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Hook Your Audience: Melanie Squire’s Formula for Memorable Speeches

Imagine sitting in an audience, ready to listen to a speaker. 

The speaker steps to the podium and begins with the words, “Today, I’m going to talk to you about Y.” 

Your enthusiasm wanes. Most of us have been there, and we know how uninspiring such an opening can be. It’s a missed opportunity to captivate the audience from the start. 

But what if the speaker began with a startling statistic, a gripping anecdote, or a thought-provoking quote? 

That’s when the magic happens. In this article, we explore the art of engaging speeches and the techniques suggested by Melanie Squire, a seasoned Trauma Consultant and Speaker at Responder Solutions, who has a wealth of experience in captivating audiences.

  1. Ask Enrolling Questions

As Melanie Squire emphasizes, asking enrolling questions is a powerful technique to captivate your audience. These questions are designed to spark curiosity and prompt your listeners to reflect. 

For example, instead of stating, “I’m here to discuss climate change,” you could ask, “Have you ever wondered how one degree can change the world?” This immediately engages your audience and makes them eager to hear more.

Enrolling questions encourages active participation. They make the audience feel involved in the discussion as if they hold a stake in the topic. When your audience is engaged, they are more likely to pay attention, absorb your message, and remember it.

  1. Make a Statement of Declaration

A declaration statement is a bold and assertive way to kick off your speech. Instead of beating around the bush, you make a powerful statement right at the beginning. Melanie Squire suggests that this approach can create a sense of anticipation and intrigue among your audience.

For example, if your topic is environmental conservation, you could start with a declaration: “The time to save our planet is running out, and it’s in our hands.” Such a statement immediately sets the tone for your speech, leaving your audience eager to understand how this declaration will be justified and what actions are required.

  1. Use a Provocative Statistical Statement

Statistics have a way of grabbing people’s attention. They provide a concrete understanding of the issue at hand. Melanie Squire’s third technique involves using a provocative statistical statement to pique your audience’s interest.

Let’s say your speech is about the challenges faced by small businesses. You could start with a statistic like, “Over 50% of small businesses fail within the first five years.” 

This statistic is both attention-grabbing and thought-provoking. It immediately makes your audience wonder about the reasons behind such a high failure rate and what can be done to avoid it.

The Science Behind Speech Anxiety

Now that we’ve explored Melanie Squire’s techniques for engaging your audience, it’s essential to address a common concern that many speakers face – speech anxiety. Approximately 75% of people experience anxiety before giving a presentation or public speech. This anxiety can manifest as sweaty palms, a racing heart, or nervousness.

Interestingly, this anxiety isn’t all bad. The adrenaline rush accompanying it can make you more alert and ready to give your best performance. The body’s “fight or flight” response to stress kicks in, providing the energy and focus needed for a successful speech. Melanie Squire advises that the key is learning to harness this anxiety and use it to your advantage.

About Melanie Squire

Melanie Squire, a Trauma Consultant and Speaker at Responder Solutions has significantly impacted her field. She previously served as the Military and Veteran Counseling Center’s CEO, Director, and Trauma Therapist. Melanie’s educational background includes attending the University of Utah, where she likely honed her skills in engaging and captivating audiences.

Melanie primarily assists military units, SWAT teams, hostage situations, first responders, and emergency crews. She is crucial in debriefing teams following critical incidents during some of Utah’s most challenging disasters. These include airplane and helicopter crashes, avalanche rescues, and collaboration with emergency ski patrol teams.

By sharing her knowledge and expertise, Melanie Squire contributes to trauma consultation and the art of engaging and captivating audiences. Her techniques for grabbing and maintaining an audience’s attention have proven effective. They are invaluable for anyone looking to become a more compelling speaker.


The ability to engage and captivate an audience is a skill that can be learned and honed. Melanie Squire’s techniques – asking enrolling questions, making a statement of declaration, and using provocative statistical statements – are valuable tools for any speaker. They ensure that your audience is listening and eager to hear what you say. Additionally, harnessing speech anxiety can turn nervousness into a source of energy and focus.

Melanie Squire’s experience as a Trauma Consultant and Speaker underscores the importance of communication skills in various fields. Whether you’re addressing a room full of first responders or a diverse audience, the ability to engage your listeners can make all the difference in delivering a memorable and impactful speech.

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