Figuring out how to make your website rank higher in search results feels super complicated, like trying to solve a mystery blindfolded.
You know you need help, but who do you turn to?
The two frontrunners are often SEO freelancers and SEO agencies, each with their own strengths and weaknesses.
But before you throw money at the digital marketing gods, take a deep breath and ask yourself these 5 crucial questions:
1. What SEO goals do I have?
Defining your goals is the cornerstone of any successful SEO campaign. Are you aiming for higher search rankings, increased website traffic, or lead generation? Knowing your desired outcome helps you determine which expertise best aligns with your needs.
Freelancers often specialize in specific areas like technical SEO, on-page optimization, or content creation. If you have a clear, focused goal, a freelancer with tailored expertise could be a cost-effective solution.
Agencies, on the other hand, boast diverse teams with broader skillsets. If your goals are multifaceted, encompassing various SEO aspects, an agency might be better equipped to offer a comprehensive approach.
2. What’s my budget?
Let’s be honest, money talks. Agencies generally come with a higher price tag due to overhead costs and larger teams. However, their services often include various tools and resources, potentially justifying the investment.
Freelancers offer competitive rates, making them attractive for budget-conscious businesses. Remember, though, that cheaper doesn’t always mean better. Consider the freelancer’s experience, and value proposition before making a decision.
3. How much time can I invest?
SEO is a marathon, not a sprint. Are you prepared to actively participate in the process, provide feedback, and make decisions along the way?
Freelancers often require more client involvement due to their smaller teams. Be prepared to manage communication, review deliverables, and offer feedback regularly.
Agencies usually handle most tasks internally, freeing up your time. However, clear communication is still crucial to ensure alignment and avoid misunderstandings.
4. How comfortable am I with managing different vendors?
Working with agencies simplifies vendor management, as you have one point of contact for all SEO needs.
Freelancers might require collaborating with additional specialists like content writers or web developers. While this offers more flexibility, it also adds to your management workload.
5. What level of reporting and transparency do I need?
Knowing where your money goes and how it impacts your website’s performance is crucial.
Agencies typically provide detailed reports and regular meetings to keep you informed.
Freelancers might offer less-formal reporting structures. Discuss transparency expectations upfront to avoid surprises down the line.
Beyond the 5:
While these questions provide a strong foundation, consider these additional factors:
- Location: Are you looking for someone local who understands your market nuances?
- Communication style: Do you prefer email exchanges or prefer more personal interaction like calls or video meetings?
- Industry experience: Does the freelancer or agency have expertise in your specific industry?
Remember, there’s no one-size-fits-all answer. By carefully assessing your needs and asking the right questions, you’ll be well on your way to finding the perfect SEO partner to propel your website forward.
