Artificial intelligence

Hey Gen Z… Social Media and Investing Advice Don’t Always Mix

Did you know that some 20% of all retail investors rely on social media to make investment decisions? Young millennials and Gen Z-ers, in particular, are increasingly turning to platforms like Reddit and TikTok for financial advice from their favorite content creators. While some of this advice is sound, a significant portion of it involves following trends that are not backed by solid data.

George Kailas, CEO of Prospero.Ai, acknowledges the initial appeal of social media for novice investors. “Starting out, social media can be a good resource to dip your toes into the world of investing, but when it comes time to vet the information effectively, things can become challenging.” The challenge lies in distinguishing between reliable advice and mere hype, a task that can be daunting for inexperienced investors.

AI-driven innovations are now stepping in to bridge this gap, offering young Gen Z-ers to Boomers the tools they need to make informed investment decisions. When taking a look at and their app, it leverages artificial intelligence to democratize high-level investment strategies, making them more accessible and effective for retail investors. 

“Our approach combines deep industry experience with a strategic focus on where institutions are placing their bets, effectively validating the data. This method ensures that users are not just following trends but are making informed decisions based on where the significant, informed money moves in the market are occurring,” says Kailas. 

The rise of social media as a source of financial advice is a double-edged sword. On one hand, it democratizes access to information, allowing more people to engage with the stock market. On the other hand, it can lead to the spread of misinformation and encourage risky investment behaviors. For young investors, the thrill of quick gains can overshadow the importance of a solid, data-driven strategy.

This is where AI can make a significant difference. By analyzing vast amounts of market data and tracking institutional investment patterns, AI tools like provide a more reliable foundation for investment decisions. These tools help investors move beyond the noise of social media and focus on meaningful trends and opportunities.

The traditional methods of investing, which involve meticulous analysis of a company’s financial health and market position, are being supplemented by AI-driven insights. These insights can identify patterns and trends that are not immediately apparent to human analysts. For young investors, this means having access to sophisticated tools that can enhance their investment strategies and improve their chances of success.

Moreover, AI’s ability to process and analyze data at an unprecedented scale ensures that retail investors can stay ahead of market trends. This is particularly important in an environment where social media can cause rapid fluctuations in stock prices. By providing real-time insights and recommendations, AI tools help investors make timely and informed decisions.’s commitment to democratizing investment strategies is a game-changer for retail investors. By making advanced analytical tools accessible, the app empowers individuals to take control of their financial future. This is especially beneficial for young investors who are just starting their investment journey and need guidance to navigate the complexities of the stock market.

As the reliance on social media for financial advice continues to grow, the role of AI in investment strategies will become increasingly important. The integration of AI tools with traditional investment methods offers a balanced approach that combines the best of both worlds. Investors can benefit from the broad access to information provided by social media while relying on AI to validate and enhance their decisions.

In conclusion, while social media can be a useful starting point for new investors, it is essential to supplement this information with reliable, data-driven insights. AI tools like offer a way to achieve this, helping young millennials and Gen Z navigate the stock market with confidence. As George Kailas aptly puts it, “Our approach ensures that users are not just following trends but are making informed decisions.” The future of investing lies in the integration of AI and human expertise, paving the way for smarter and more effective investment strategies.

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