Los Angeles, CA – In a defining moment for fashion and digital media, Auxxilus Fitnesswear took center stage as the official fitnesswear sponsor of the 2024 MGF Miss Philippine pageant in Virginia, marking a bold step in its rise as a global lifestyle and media powerhouse.
Founded by creative entrepreneur and visionary Harold Jutajero, Auxxilus is rapidly evolving beyond apparel, emerging as a symbol of empowerment, influence, and modern storytelling. At the 2024 event, contestants wore Auxxilus designs that blended form, function, and Filipino pride — amplifying the brand’s mission to redefine what it means to dress with purpose.
A major highlight was the crowning of Zoe Sofia Gabon, a U.S. Navy veteran and community advocate, who was officially announced as the brand ambassador for Auxxilus Fitnesswear. Her appointment reflects the brand’s commitment to representing strength, service, and authenticity.
Behind the scenes, Auxxilus Media — the company’s media and content division — provided full coverage of the event, delivering high-impact visuals, interviews, and exclusive behind-the-scenes content distributed across platforms including TikTok, where the brand continues to gain traction with fast-growing viral content.
Jutajero’s vision doesn’t stop with fitnesswear. Under his leadership, Auxxilus Media is laying the groundwork for a global social media agency enterprise, leveraging platforms like YouTube and TikTok to amplify storytelling while building a creative network that spans fashion, entertainment, and technology.
In tandem with Auxxilus Media, Jutajero is also expanding his personal brand, Haroldefinition.com — a platform rooted in over a decade of creative direction, photography, and brand development. Now rebranded under the Auxxilus umbrella, Haroldefinition is actively pursuing licensing opportunities, strategic collaborations, and event sponsorships, further integrating entrepreneurship with media production and brand activation.
Additionally, Auxxilus is partnered with the Infinity One Network (ION) and the innovative 24 Hour Miami Diet™, aligning the brand with cutting-edge health and wellness platforms that reflect its core values of performance, discipline, and transformation.
Harold Jutajero also continues to strengthen Auxxilus’ cultural reach through celebrity collaborations, including ties with internationally known hip-hop artist C-Tru Music, whose global presence and creative ethos mirror the Auxxilus mission of impact and expression.
“We’re building more than just a brand — we’re building a global platform that connects fashion, media, and purpose,” said Jutajero. “Auxxilus and Haroldefinition together are reshaping how people see influence, identity, and impact.”
As Auxxilus expands across fashion, media, and digital influence, its message is clear: the future belongs to bold creators who lead with purpose.
Social Media:
Facebook: https://www.facebook.com/harold.jero
https://www.facebook.com/Auxxilus/
https://www.facebook.com/AuxxilusMedia/
Instagram: @haroldjero @auxxilus @auxxilusmedia @haroldefinition
Website: www.auxxilus.com www.auxxilusmedia.com www.haroldefinition.com
