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Hand Soap Market to Expand at a Healthy CAGR of 6.7% through 2030

Hand Soap Market

Over the forecast period of 2020-2030, the global hand soap market is expected to grow at a rate of around 6.7 percent. The household segment accounts for more than 70% of the market share across all applications.

Due to the COVID-19 pandemic, demand for hand soap increased in the first quarter of 2020. With increased awareness about hand hygiene across regions, demand is expected to increase in the second quarter.

Hand Soap market Segmentation

Fact.MR has studied the hand soap market with detailed segmentation based on pack size, application, sales channel, and key regions.

Pack Size

  • 100 ml to 200 ml
  • 200 ml to 500 ml
  • 500 ml to 1L
  • 1L to 5L


  • Industrial
  • Medical & Clinical
  • Household
  • Others

Sales Channel

  • Retail Stores
  • Hyper Markets
  • Big-box retailers
  • Pharmacies
  • Mom & pop stores
  • E-Commerce

The Most Important Takeaways from the Global Hand Soap Market

During the forecast period, the global hand soap market is expected to generate a value opportunity of around US$ 25 billion, representing a 2X increase in value over 2020.
Consumer preference for retail stores over E-commerce sales channels for hand soap purchases is expected to drive retail store sales up 7.2 percent year over year over the forecast period.
In the forecast period through 2030, household applications are expected to grow at a rate of 7.4%, gaining 160 BPS over the assessment period.
The European Union dominates the hand soap market, accounting for 7,000 million liters of demand.

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