‘Hair Styling Products Market: Global Industry Analysis and Opportunity Assessment 2017-2027,’ according to a market analysis published by Future Market Insights. The revenue generated by hair styling products is likely to be worth about US$ 17,650.8 million in 2017, with a CAGR of 5.1 percent expected over the projection period (2018-2027).
Over the last few years, the global cosmetics business has grown at a faster rate. The hair care section of the cosmetics business has a greater customer base in the global market. A growing number of consumers, particularly the millennial generation, are concerned about their image, particularly when it comes to hairstyling. This has increased the demand for hair styling products all across the world. Customers can choose from a variety of hairstyle products to achieve their desired outcomes. Hair gels, hairsprays, styling creams, hair mousse, and other hair styling products are among the many options available. Due to the continual launch of new products by key hair styling product manufacturers, the global hair styling products market has come a long way in terms of product offerings.
Various hair styling product manufacturers are attempting to introduce personalized hair styling goods in the global market in response to the diverse needs and wants of target customers. As a result, personalization has become the new trend in the worldwide hair styling product industry. As customers’ preferences for organic and natural products grow, numerous hair styling product producers focus on creating products that incorporate natural ingredients. Crème of Nature, for example, announced the debut of a new line of hair styling products in 2017 that claimed to contain a variety of natural components. CURLS Hair Care Company stated in 2014 that it would sell one of the most popular forms of hairstyle products, natural hair creams, under its brand name for the North American market. L’Oreal, a French hair styling goods company, announced the launch of hair styling products for the Indian market in 2016, including hair creams and hair spray.
Various hair styling product manufacturers use promotional methods as one of their main strategies. Celebrity branding is regarded as one of the most powerful marketing tactics for influencing the minds of customers, particularly the millennial generation, and driving demand for various hair styling products. Hairstyling product companies use a variety of marketing initiatives to acquire traction, including advertising campaigns, digital marketing, and so on, in addition to celebrity branding.
Key Players in the Hair Styling Products Market
The global hair styling products market research also includes detailed profiles of companies in the market to analyze their strategies, significant product offers, and recent developments. Procter & Gamble, L’Oreal, Unilever plc, Shiseido Company, Amorepacific Corporation, Flora, Ltd., Kao Corporation, Henkel AG & Company, Godefroy Manufacturing Company, Swallowfield plc, Shu Uemura Art of Hair, Vogue International LLC, CURLS(R), LLC, Ouai haircare, Redken, Scented Pacific, Delta Laboratories Pty Ltd., Natrocare Laboratories