AI-powered Web3 music platform HAiO announced on the 2nd that it has successfully concluded its user-centric airdrop campaign “Live Drop,” conducted in collaboration with NFT-based real-world asset (Web3 RWA) project Punkvism.
This campaign showcased a completely different approach from traditional airdrop models by offering participation-based rewards, enhancing brand engagement, and implementing a differentiated user selection structure.
Unlike typical token distribution events, Live Drop was designed with an interactive UI that combines music, video, and memes to deliver an emotional impression based on user experience. This format allowed participating brands and projects to achieve a strong branding effect. Thanks to HAiO’s unique music-based UX, the campaign redefined airdrops as a form of content consumption experience.
A total of 1,931 participants joined the campaign, generating approximately 32,092 views and 68,877 user interactions. Around $5,000 worth of Punkvism Tokens (PVT) were distributed as rewards, with an average of 740 PVT per participant, indicating that the campaign effectively targeted genuine Web3 users rather than general traffic.
Notably, Live Drop was not freely accessible. Users were required to use HAiO tokens earned through Creator activities on the HAiO platform to participate. This structure ensured that only those familiar with Web3 environments and with a certain level of ecosystem contribution could access the campaign, playing a key role in acquiring a qualified user base. Each participation required the consumption of 1 HAiO token, and reward distribution was adjusted based on on-chain activity indicators such as KYC verification, ATA wallet creation, and CreatorX sign-up. As a result, the campaign attracted transaction-based users rather than superficial traffic.
Punkvism (PUNKVISM) is a project aiming to become an integrated Web3 super app by combining NFTs, Real-World Assets (RWA), and DeFi. Centered around the Punky Kongz NFT community, Punkvism focuses on tokenizing real-world assets in areas such as healthcare, real estate, sports, gaming, and food—offering users tangible, real-life benefits. The project is guided by the philosophy of “adventurers resisting an unfair society” and aims to build a decentralized value-sharing ecosystem.
The campaign was promoted across various channels including HAiO’s official X (Twitter), Telegram, Medium, and LinkedIn. A mission-based event hosted on Galxe attracted 23,870 active participants, greatly boosting project visibility and engagement. The average video watch time exceeded 35 seconds, proving high user attention and content quality.
A HAiO representative stated, “Live Drop was a new type of campaign designed exclusively for real Web3 users. Airdrops are evolving beyond simple rewards into integrated formats that combine content consumption, participation, incentives, and branding.”
Hyun-ki Hwang, CEO of Punkvism, added, “This Live Drop was a clear example of the user-centric economy that Web3 can enable. It was more than just a technical experiment—it was the first step in proving that content, philosophy, and community can be interconnected into a meaningful ecosystem.”
Looking ahead, HAiO plans to expand the Live Drop system further. While it currently runs on the Solana chain, support for EVM chains (e.g., Ethereum, Polygon) will be added in the next season. The format will also evolve into round-based drops, accessible only to users who hold specific NFT badges or DAO memberships. This will enable more precise community targeting and offer Web3 projects a powerful user segmentation and marketing tool.
HAiO is building a Web3 music ecosystem where anyone can create, curate, and monetize AI-generated music. Within this ecosystem, Live Drop has become a core tool connecting participation-based incentives, brand amplification, and new partner collaborations.
More information can be found on the official HAiO website: https://www.haio.fun
