In its upcoming overview, “Guarana Market: Global Industry Analysis and Opportunity Assessment, 2016 – 2026,” Future Market Information provides vital insights into the Guarana market. During the forecast period (2016–2026), the worldwide Guarana market is expected to grow at a strong CAGR of 7.3 percent in terms of value. This can be linked to several variables, all of which Future Market Insights delves into in-depth. Guarana, as the best alternative to caffeine, is predicted to generate enormous demand in the global Guarana market throughout the forecast period due to its health benefits over caffeine and is expected to drive demand for the energy drinks application sector.
In comparison to the rural population, the urban population has a faster-paced lifestyle. The urban population is more health-conscious, which is contributing to a shift in preference for energy drinks and fruit juices made with natural ingredients. Guarana demand is likely to rise dramatically shortly as consumers’ health worries grow and their preferences shift toward more nutritious dietary supplements.
The demand for natural and herbal cosmetic goods such as Guarana in sensitizers, conditioners, shampoo, and other applications is predicted to develop significantly in the Guarana market. Demand for Guarana is predicted to rise as many government organizations and institutions promote dietary supplements to treat and prevent diseases including obesity, high blood pressure, and high cholesterol.
One of the significant constraints is the high price of guarana, which is related to the fact that most of it are produced in Brazil, where producers have complete control over its prices. As a result, high Guarana prices are likely to stifle the Guarana market’s growth over the projection period.
The high volume use of Guarana in beverages is limiting the expansion of the global Guarana market, leaving other industries such as dietary supplements, confectioneries, and cosmetics with moderate quantities of Guarana.
Segmentation analysis
- The quick absorption impact of Guarana liquid form over powder form is expected to enhance the share of liquid product form in the global Guarana market. • Powder product form segment is expected to account for a 6% value share by the end of 2016.
- Over the projected period, the energy drinks category is expected to rise due to rising demand for sweetened and carbonated soft drinks such as cold drinks and other sports drinks for energy improvement by sportsmen and sportspeople.
- By the end of 2016, the Confectionery products segment is expected to have a value share of 12.8 percent. Consumers’ increased focus on health has increased demand for healthier confectionery goods, which is projected to drive this segment’s growth in the coming years.
