Through 2030, the global market for wrinkle-release spray will grow at a CAGR of more than 5.0 percent. The wrinkle release spray market will increase, says Future Market Insights (FMI), despite a slow growth year in 2020. This is because customers are looking for ways to make their daily duties easier. The FMI study provides a clear analysis of how growth will proceed by tracking the wrinkle-release spray industry in more than 20 countries.
The analysis shows that the market growth for the wrinkle-release spray is also hampered by the slowdown brought on by the COVID-19 outbreak. Today, a variety of retail products are offered to improve the convenience of consumers’ lifestyles. Wrinkle release sprays have established their market presence in the vast variety of retail goods and have grown into a popular item. Chemicals designed to erase wrinkles from fabrics are packaged in sprayable bottles as wrinkle-release sprays.
Wrinkle release sprays have transitioned from specialty products to general products category in supermarkets and hypermarkets over the past five years. Due to a lack of understanding, they haven’t yet been widely sold to customers. Nevertheless, these goods are becoming more popular with businesses that offer expert fabric care services. According to FMI’s forecast, supermarkets and hypermarkets would sell approximately 20% of the wrinkle-release sprays in 2021.
Key Takeaways from the Wrinkle Release Spray Market Study
According to FMI, the market for wrinkle-release spray will reach US$1.08 billion by 2030. The U.S. will become a significant market, accounting for more than 88 percent of the wrinkle release sprays market in North America because of its constantly high demand. In 2021, the U.K. will continue to experience strong demand, achieving a 3 percent Y-o-Y rise. Other significant European markets for wrinkle-releasing sprays will include Germany and France. The demand from China and South Korea is anticipated to stay quite high in East Asia. “Up-and-coming companies and producers of fabric care products are concentrating on creating appealing brand campaigns. Additionally, some of the top market players are thinking about expanding their online presence to increase their global reach, according to an FMI analyst.
Who is winning?
P&G, Kao Corporation, Grove Collaborative, Faultless, Unilever, MiiSTS, Downy, Dryel, Bon Ami, Spray & Forget, The Laundress, Magic, Soak Wash, Fox Valley Traders, Quidsi, Grandma’s Secret, Ecokindness, Bayes Cleaners, Follure Clothing, and Woolite are a few of the major companies in this market.
The players are investing much in marketing initiatives to draw in customers. To obtain a competitive edge, they are also concentrating on product creation. Some of them are forming strategic alliances to increase their reach and portfolio.
Wrinkle Release Spray Market by Category
Product Type
- Scented Wrinkle Spray
- Unscented Wrinkle Spray
Nature
- Natural
- Conventional
Price Range
- Mass (US$0 – US$ 200)
- Premium (US$ 200 and Above)
Sales Channel
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Multi-Brand Stores
- Exclusive Stores/ Franchise Outlets
- Departmental Stores
- Independent Small Stores
- Online Retailers
- Others
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- the Middle East and Africa (MEA)
- Oceania
