The global population has started spending great amount of time in their houses over the last couple of years, owing to the outbreak of the novel coronavirus and subsequent pandemic situation. This has compelled the customers to be mindful about their surroundings and the pandemic has also put a greater emphasis on the benefits of maintaining clean and dust free surfaces in houses as well as offices. These factors have led to a considerable increase in the demand for innovative and energy efficient products in the global household vacuum cleaners market. Furthermore, the increasing disposable income, rise in the working female population, and the growing awareness regarding indoor health, are some of the major drivers for the growth within the global household vacuum cleaners market.
Featuring a fragmented landscape owing to the presence of numerous players, the landscape of the global household vacuum cleaners market witnesses severe competition, which is most likely to intensify over the course of the next few years. This trend can be attributed to constant advances in the technologies as well as the fast paced adoption of new and emerging technologies by the key players operating within the global household vacuum cleaners market. The top and leading manufacturers and players functional in the landscape of the global household vacuum cleaners market include Bissell, Inc., Haier Group Corp., Koninklijke Philips N. V., Panasonic Corporation, Techtronic Industries, AB Electrolux, Dyson Ltd., iRobot Corporation, LG Electronics, Inc., and Samsung Electronics Co., Ltd., among others.
Some of the dominant and major manufacturers and players functioning in the landscape of the global household vacuum cleaners market are engaged in strategic collaborations as well as acquisitions of technology partners as well as small sized industry players to enhance their product offerings and capture customers from various geographical regions across the world. Product innovation seems to be the dominant strategy employed by the majority of players in the global household vacuum cleaners market, owing to the rising competition in the global marketplace. For example, two new brands of household vacuum cleaning equipment were launched by Dyson Ltd., in May of 2021. These new products feature an advanced dust detecting laser to ensure maximum cleaning as well as a piezo sensor that can count and measure the dust particles and display the acquired data on the LCD screen featured on the devices.