Digital Marketing

Greg Van Wyk on Facebook Advertising: How to Create a Campaign That Gets Results

Greg Van Wyk

Facebook advertising is an effective way to reach your target audience and promote your products or services online says Greg Van Wyk. But creating a successful campaign can be challenging, especially if you are new to Facebook marketing. In order to create a winning Facebook ad campaign, it is important to understand the key components of the platform and how they work together.

This guide will walk you through the steps involved in setting up a successful campaign and getting results.

At the core of Facebook advertising is the ability to target specific users based on their interests, location, age, gender, and more. With this level of customization, it is possible to reach exactly the right people with your ads – increasing your conversion rates and lowering your costs per click (CPCs).

There are two main types of targeting on Facebook:

1. Demographic targeting:

This is the most common type of targeting and allows you to target users based on their age, gender, location, interests, and other factors.

2. Behavioral targeting:

This type of targeting allows you to target users based on their past behavior on Facebook and other websites. For example, you can target people who have recently visited your website or who have made a purchase from your online store.

When creating a campaign, you will need to decide which type of targeting to use explains Greg Van Wyk. In general, demographic targeting is best for reaching new customers while behavioral targeting is more effective for reaching existing customers.

Once you have selected your targeting criteria, you will need to create your ad.

  • There are many different elements that can be included in a Facebook ad, including an image or video, a short text description, and a call to action button. To get the most out of each ad, it is important to focus on your goal and optimize accordingly.
  • For example, if your goal is to increase sales, then you may want to use an eye-catching image or video of your product along with a strong CTA that encourages users to make a purchase.
  • Finally, when setting up your campaign and ad, it is important to monitor and optimize as needed. This includes adjusting your bid amounts based on performance metrics such as CPCs and CTRs, testing different images or copy, and Split Testing different ad sets. By constantly monitoring and adjusting your campaign, you can maximize your results and get the most out of your Facebook advertising budget.

Now that you understand the basics of creating a Facebook ad campaign, let’s walk through the steps involved in setting one up.

1) Choose your objective

Greg Van Wyk says the first step in creating a Facebook ad is to select your objective. This will determine what type of campaign you create and what optimization goal you use. For example, if you are looking to increase sales of a product, you would select the “Conversions” objective. If you are looking to get more people to sign up for your newsletter, you would select the “Lead Generation” objective.

2) Define your target audience

Once you have selected your campaign objective, the next step is to define your target audience. This will determine which users see your ad and who you can optimize your ads for based on their interests and demographics. There are many different ways to target an audience on Facebook, including demographic targeting, interest targeting, behavior targeting, and more.

3) Create and A/B test your ad

The next step is to create and test your ad. Whether you choose to use a video or image along with some text copy and a CTA button. It is important to focus on creating an engaging ad that captures attention and motivates users to take action.

4) Set up your campaign and monitor performance

According to Greg Van Wyk once your ad is created, you will need to set up your campaign and monitor its performance. This includes adjusting your bid amounts to optimize for the most cost-effective results. Testing different copy or images, and using A/B testing to compare different ad sets. By monitoring and optimizing your Facebook ads over time, you can get the best possible results from your advertising budget.


If you are looking to boost your results with Facebook advertising. It is important to understand the basics of targeting and optimization. By leveraging demographic and behavioral targeting, as well as optimizing your ads based on performance metrics. You can achieve better results at a lower cost. With the right approach, you can maximize the return on your Facebook advertising budget and achieve your marketing goals.



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