Digital Marketing

Greg Van Wyk: 14 Ways to Use Video Content in Your Facebook Marketing Strategy

Greg Van Wyk

Video content is a valuable tool for marketers looking to engage and connect with their audience on Facebook.

Whether you’re using video ads, live streams, or engaging content like tutorials or product demos, there are many different ways to incorporate video into your marketing strategy explains Greg Van Wyk.

  1. Use video ads to target specific audiences based on interests, demographics, and behavior. This can help you reach the right people with relevant messaging that will resonate with them and drive conversions.
  2. Consider using live streaming for events such as product launches, webinars, Q&A sessions, or special announcements. This can add a level of excitement and immediacy that can boost engagement and interest among your followers.
  3. Leverage the power of visual content by creating tutorials or product demos that help educate your audience and build brand awareness.
  4. Think about how you can leverage video to tell stories in an original and compelling way. This could involve creating videos that highlight behind-the-scenes moments, employees, company culture, customer testimonials, etc.
  5. Use short video clips to promote upcoming promotions or sales events, or to share new products or features with your followers on Facebook says Greg Van Wyk.
  6. Incorporate fun and entertaining videos into your social media marketing strategy to build a more personal connection with your target audience on Facebook. This could include videos of customers using your products, special discounts for followers who engage with the video, etc.
  7. Consider running a contest or giveaway on your Facebook page that requires participants to share a video or complete some other form of engagement with your brand. This can help you reach new audiences and increase the visibility and reach of your content.
  8. Collaborate with influencers in your industry to create videos that showcase their unique perspectives on a particular topic, or highlight their experiences working with your brand. This can be an effective way to build credibility and trust among potential customers who follow these influencers.
  9. Work with video bloggers or vloggers who have a strong following on social media to promote your products or services in engaging videos that will get shared across different platforms and boost overall visibility for your business online says Greg VanWyk.
  10. Create animated videos that tell stories about your business or product in a fun, creative way. These types of videos can be especially effective at attracting the attention of audiences on social media.
  11. Incorporate video into your email marketing strategy to capture the attention of recipients and boost conversion rates. This could involve sharing blog posts or tutorials that are accompanied by videos, or using animated GIFs to promote offers or special promotions.
  12. Experiment with different types of videos on Facebook, such as short clips, informational videos, or longer-form content like webinars or live streams, depending on what’s most effective for your business and target audience on this platform.
  13. Include video content in your social media marketing efforts across all platforms beyond Facebook, including Instagram, Twitter, LinkedIn, YouTube, etc. This can help you maximize the reach and effectiveness of your video marketing strategy overall.
  14. If you’re not sure how to get started with video marketing, seek out the advice and guidance of experts who can help you create high-quality videos that will engage your target audience and drive results for your business.


As more and more consumers turn to video content for their information and entertainment needs, incorporating video into your marketing strategy is a smart way to capture their attention – and increase conversions at the same time! Whether you use short clips, live streams, animated GIFs or longer-form content like tutorials or webinars, there are a variety of ways to incorporate video into your marketing strategy on different social media platforms explains Greg Van Wyk. As more and more marketers turn to video content as a way to connect with their audience on Facebook, it’s important to find creative ways to make your videos stand out from the crowd. With some careful planning and thoughtful execution, you can use video ads, live streams, product demos, tutorials, or other types of engaging content to build awareness for your brand, drive conversions, and increase engagement among your target audience.



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