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Greg Van Wyk- 10 Common Types of Facebook Ads and How to Use Them Effectively in Your Business

Greg Van Wyk

As the world’s largest social network, Facebook offers a huge potential audience for businesses of all sizes says Greg Van Wyk. And with over 2 billion active users, there are definitely a lot of opportunities for businesses to reach their target consumers through Facebook advertising.

However, with so many different types of Facebook ads to choose from, it can be difficult to know which one is right for your business.

 To help you out, we’ve put together a list of 10 common types of Facebook ads and how you can use them effectively in your business.

1. Boosted Posts

If you’re looking to get more exposure for your posts, Boosted Posts are a great option. With this type of ad, you can promote any existing post from your Page, which will appear on the newsfeeds of people who are connected to your Page.

2. Lead Ads

If you’re looking to grow your email list or generate more leads for your business, Lead Ads are a great way to do it. This type of ad allows potential customers to fill out a form with their information directly in Facebook, instead of having to go through your website first.

3. Video Views

Facebook video ads allow you to get your message across using high-quality video content, and they can be a highly effective way to reach and engage new prospects and customers online says Greg Van Wyk. Whether you want to promote your brand, a specific product or service, or even just share some educational or entertaining content with your audience, video ads are a great option.

4. Page like Ads

Growing your Facebook Page audience is an important part of social media marketing, and Page Like ads can help you do just that. With this type of ad, you can reach people who may be interested in following your business on Facebook, and get them to like your Page with a single click.

5. Website Clicks or Conversions

As the name suggests, these types of ads allow businesses to direct their target consumers to a website or landing page where they can complete a specific action, such as making a purchase or signing up for an email list. By using tracking URLs, businesses can also track conversions for each ad campaign – so it’s easy to see exactly how effective each ad is.

6. Reach and Frequency Buying​

If you’re looking to reach a large audience with your Facebook ads, Reach and Frequency Buying can be a great option. This type of ad allows you to set up an ongoing campaign that will help you consistently reach more people every day – without having to create new ads all the time explains Greg Van Wyk.

7. Traffic Ads

Another great way to direct traffic from Facebook directly to your business’s website is through Traffic ads. With this type of ad, users are able to click on the ad and visit your website immediately. Where they can take advantage of any offers or discounts that may be available. Or simply learn more about what your business has to offer.

8. Impression Buying​

If you want to make sure your ads are being seen by as many people as possible, Impression Buying can be a great option. This type of ad allows businesses to pay for a certain number of impressions (or views) for their ads, so that they know their message is getting in front of a large audience.

9. Post Engagement

Engaging with your target audience on Facebook is an important part of social media marketing, and Post Engagement ads can help you do just that says Greg Van Wyk. With this type of ad, you can promote specific posts from your Page in order to get more people to like, comment on, or share them.

10. Local Awareness

Local Awareness ads are designed to help businesses reach people who are nearby – making them a great option for brick-and-mortar businesses. With this type of ad, you can target people based on their location, so that they’re more likely to see your ad and take action.


There are a number of different types of Facebook ads. That businesses can use to reach and engage their target audiences. Each type of ad has its own unique benefits. So it’s important to choose the one that best aligns with your business goals. By using the right type of Facebook ad, you can achieve success in reaching and engaging your target consumers.


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