Digital Marketing

Green Flags to Watch Out for When Choosing a London SEO Consultant

Often people talk about warning signs when it comes to London SEO consultants. In other words, the red flags and what you should avoid during the hiring process. Since there are many consultants in the capital, there is always a negative slant to this type of advice. But, there should be more of a focus on the experts out there and how great they are doing in the industry. Indeed, there are many SEO consultants out there with green flags that you want to look for. These are people you want on your side.

There is no doubt that choosing a London SEO consultant can be tricky. You will have to do some research to ensure the best results. In the meantime, here are the green flags to watch out for and that can help to narrow down your options.

Shares Their Passion

People know that there is money to be made in the world of SEO. This can be disheartening when you have a business. You want to hire help to get you to the top of Google. But, it is difficult to spot those consultants that are in it for the money and those that actually care and can deliver a great service. The former can often exaggerate their skills and you later find out that you have paid for services and not really seen the right results.

One way to spot a good London SEO consultant is the way they share their passion. They do not have to have a fancy degree or corporate speech. Instead, you can tell they are passionate about what they do and this is something that will reflect in their work. For example, make sure you check out Joshua George, your freelance SEO consultant. He shares his story about how he has been in the SEO industry for many years. Indeed, you can tell that he loves what he does and this is one of the reasons he is successful.

Offers a Results Guarantee

In life, you always have to back yourself. In other words, you must be confident with your ability and show people you are the best. One way that many SEO consultants do this is by offering a results guarantee. Essentially, this is a promise to their clients that they will achieve positive results for their business. Included in this guarantee is a full refund if they do not complete what they say they will. This takes out the risk for you as a business, plus it demonstrates their confidence in their own abilities.

Therefore, a results guarantee is a green flag. They must feel self-assured and confident that they can offer you a good service and make progress. Otherwise, they would never get paid. You can also see this as no risk for you. If that team is not as good as they say, you are going to get a full refund.

Works With Big Companies

There are famous companies out there that everybody recognises. This happens in every industry and they are recognised in leaders. So, when they do something, you often believe it is the right thing to do. Indeed, when they are using certain services, you know that they have chosen them carefully and clearly trust that team.

When you are choosing a London SEO consultant, it is helpful to look for one that has worked with big companies in the past. Indeed, you know that they have been hired by reputable and large companies, which gives them valuable experience. Plus, you have this peace of mind because a big company has worked with them. It can make you more confident to use their services.

Demonstrates Case Studies

You always want to view previous results of an SEO consultant before you hire them. Indeed, you do not know this professional and you need to ensure that they are able to do what they say they can. A green flag to watch out for is case studies on their website. This allows you to browse freely what that SEO consultant has achieved in the past. Indeed, you can dive into what the problem was, the strategy used and the results achieved. You get a timeline of what can be done and an idea of what could happen for your business.

Therefore, ensure you look for case studies. If the consultant does not have them on their website, ask them about whether they have any. Perhaps there can be other information they can share with you or they can talk you through what they have achieved before. This can all help with your decision making.

Upfront with Costs

Most businesses need to know the cost of hiring an SEO consultant from the beginning. You can find an expert you love, but if you do not know the price, you can be unsure if you can move forward. This is particularly true for small businesses and those that have a specified budget.

The good news is that honest and professional SEO consultants are going to be fair and upfront with their costs. Just because they are situated in London does not mean that they will charge you big bucks for their services. Instead, they will keep you in the loop from the beginning so you know the price to expect. There are even some experts that will ask you about your budget and try to factor in a service that suits you. 

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