Google AdWords is an internet marketing platform developed by Google, in which advertisers bid on keywords to display short text ads, product offerings, service offers, or short videos to website visitors. It can display ads both on the result of natural search engines such as Google Search and over other sites, apps, and video. If you’ve used other pay-per-click (PPC) systems, like AdWords, then you’ll know it’s nothing short of an amazing experience to see your PPC ad displayed right at the top of the first page of a search results list. However, if you’re new to PPC, understanding how it works can help you raise your conversion rates.
Unlike other PPC systems, Google Ads let you track exactly where your ads were displayed, how many times, and for how long your ad was on the page. You can also choose how much, if any, contextual advertising will be shown on your ads. Contextual advertising helps target your audience more precisely because it’s designed to match specific ads with specific search terms. With this power in your hands, it’s virtually unlimited potential to reach millions of potential buyers.
But to really take advantage of the power of Google AdWords, you must understand how it works. To do this, you must understand not only how it works, but the secrets to targeting the right keywords to bring in the big bucks. If you don’t understand these secrets, your ads will come up too late, way too often. That will defeat the purpose. So here are the basics:
Google AdWords comes with a powerful targeting system based on mathematical formulas that calculate not just the exact keyword match, but also the optimum bid amount for that key term. This allows Google AdWords advertisers to create ads that are not only highly targeted, but cost per click prices that stay above their competitors. AdWords uses sophisticated programs to analyze the bidding competition and adjust the cost per click to stay above the competition. It also uses statistical data to determine which ads are the most successful and common. This is done through rigorous research and study, and it is passed on to you, the internet marketer.
One secret of using Google AdWords is to create ads that are targeted according to your exact audience. Instead of reaching out to a broad audience and hoping that some of them might click on your ad, you’re more likely to reach directly to your target market. When using Google AdWords, you have the choice of creating ads that are focused on each individual audience or groups of targeted audiences. The latter is more effective because you’re reaching directly to your new customers who are potential customers for your business. The new customers you attract are highly targeted and highly qualified.
One important thing to remember about advertising with Google AdWords is that you have the ability to control your advertising campaigns. You can increase or decrease the amount of money from your budget based on the success of your ads and the response from your customers. You can also choose to run multiple ads at the same time and target different areas or demographics of customers. Running multiple campaigns means less work on your part and more profitability for your business. Google AdWords can also save you money and give you more freedom to manage your advertising budgets.
