Business Reviews

GoHighLevel vs ClickFunnels: Full Comparison

GoHighLevel vs ClickFunnels

In this side-by-side comparison of GoHighLevel vs ClickFunnels, we aim to assist you in selecting the best tool for your business needs. Both platforms are highly recommended for online selling, email marketing automation, and sales funnels.

GoHighLevel is a relatively new platform designed specifically for agencies and business owners seeking enhanced lead generation, customer acquisition, and CRM capabilities. It integrates seamlessly with digital marketing campaigns and offers many similar features to ClickFunnels.

ClickFunnels, on the other hand, is renowned as one of the top funnel builders in the market. It empowers online business owners to create high-converting sales pages and effectively sell their products and services online.

In this article, we will compare GoHighLevel and ClickFunnels to provide a comprehensive analysis and help you make an informed decision regarding the most suitable option for managing your online business.

Let’s dive right into the comparison and explore how ClickFunnels and GoHighLevel stack up against each other, ensuring that you can choose the tool that best aligns with your business goals and requirements.

Overview of GoHighLevel vs ClickFunnels

In the majority of categories, GoHighLevel (HighLevel) emerged as the clear winner, offering superior value for agencies, marketers, white label resellers, and business owners. 

It provides a comprehensive sales and marketing platform, specifically designed to support the success and growth of marketers and agency owners.

On the other hand, ClickFunnels continues to excel in creating highly effective sales funnels and facilitating online sales of digital goods. 

It offers a robust marketing platform that enables users to effortlessly develop sales funnels, create membership websites, and sell digital products.

While GoHighLevel stands out as the preferred choice in various aspects, particularly for its comprehensive features and value for agencies and marketers, ClickFunnels remains a top contender in the realm of creating impactful sales funnels and facilitating online sales.

Both platforms offer unique strengths and cater to different needs within the marketing and sales domain. 

By evaluating your specific requirements and business objectives, you can determine whether GoHighLevel or ClickFunnels is the better fit for your organization.

What is GoHighLevel?

GoHighLevel is a robust marketing automation platform specifically designed for marketing agencies. It empowers agencies to efficiently collect leads, nurture them, and ultimately convert them into loyal clients, all from a single and centralized dashboard.

With GoHighLevel, agencies gain access to a wide range of helpful tools that streamline agency management. From this unified platform, you can effectively manage various aspects of your agency’s operations, ensuring a seamless and streamlined workflow.

GoHighLevel Pros and Cons


  • 14-day Free Trial: GoHighLevel offers a 14-day free trial, allowing users to explore the platform and its features without any financial commitment.
  • Website, Funnel, and Membership Site Building: Users can create full websites, sales funnels, and membership sites using GoHighLevel. This provides flexibility and convenience, as all these systems can be built within the platform.
  • Native Email Marketing System: GoHighLevel includes a native email marketing system, allowing users to manage their email campaigns and communicate with their audience seamlessly.
  • CRM, SMS, and Marketing Automation: GoHighLevel offers a comprehensive suite of features, including CRM (Customer Relationship Management), SMS marketing, and marketing automation. These functionalities streamline and automate various marketing and communication processes.
  • ClickFunnels Funnel Import: GoHighLevel allows users to import funnels from ClickFunnels, making it easier to transition and leverage existing funnel designs.


  • Overwhelming Features: The extensive range of features in GoHighLevel can sometimes be overwhelming, especially for new users or those who are not familiar with similar platforms. It may require some time and effort to fully grasp and utilize all the available features effectively.
  • Limited Landing Page Templates: Some users have found that the number of high-quality landing page templates available in GoHighLevel is limited. This can restrict design options and may require more customization to achieve desired aesthetics.

GoHighLevel Pricing

The GoHighLevel pricing options range from $97 to $297 per month, offering flexibility to suit different business needs. Here’s a breakdown of the different plans:

Agency Starter Plan

For $97 per month, you gain access to all the tools and features offered by GoHighLevel. This plan allows you to set up one account for either your customer or agency.

Agency Unlimited Plan

Priced at $297 per month, the Agency Unlimited Plan provides the option to create unlimited subaccounts for your customers and other companies. This plan offers enhanced scalability and flexibility for your business.

SaaS Pricing (Agency Pro + White Label)

The GoHighLevel SaaS pricing cost $497 per month, with this plan, you can white-label your unique mobile app, create a customized zap, and incorporate your agency’s branding. Also, you can resell the HighLevel software to your customers at your preferred price and pocket the entire profit.

What Is ClickFunnels?

ClickFunnels is a software-as-a-service (SaaS) platform designed specifically for creating direct response sales funnels online. 

With ClickFunnels, you have the ability to build sales funnels using pre-designed templates or create them from scratch using an intuitive online editor.

Beyond being a landing page builder, ClickFunnels offers a comprehensive set of tools and features that enable you to swiftly and effortlessly create complete marketing funnels. 

This means you can design and optimize the entire customer journey, from capturing leads to converting them into paying customers.

ClickFunnels simplifies the process of building effective sales funnels by providing a user-friendly interface and a wide range of customizable templates. 

Whether you’re a beginner or an experienced marketer, ClickFunnels offers a versatile solution for creating high-converting marketing funnels without the need for extensive coding or design skills.

ClickFunnels Pros and Cons


  • 14-day Free Trial: ClickFunnels offers a 14-day free trial, allowing users to explore the platform and its features without any financial commitment.
  • Great for Funnel Building: ClickFunnels excels in funnel building, providing a user-friendly interface and a wide range of customizable templates to create effective sales funnels.
  • Pre-built Sales Funnels: The platform comes with six pre-built sales funnel templates, providing a convenient starting point for users looking to kickstart their marketing efforts.
  • FlunnelFlix Training Library: ClickFunnels offers access to the FlunnelFlix training library, which provides valuable educational resources and tutorials to enhance users’ knowledge and skills in marketing and funnel building.


  • Slow Support System: Some users have reported that the support system of ClickFunnels can be slow, leading to delayed responses and potential frustration when seeking assistance.
  • Not Designed for Full Websites: ClickFunnels is primarily focused on creating sales funnels and may not be the ideal choice for building full websites with extensive content and complex navigation.
  • Limited SEO Capabilities: ClickFunnels is not specifically optimized for search engine optimization (SEO), which may impact organic visibility and ranking on search engine results pages.
  • Tracking Limitations across Non-ClickFunnels Web Pages: ClickFunnels tracking features may not extend to non-ClickFunnels web pages, which could pose challenges for comprehensive analytics and tracking across all online assets.

ClickFunnels Pricing

ClickFunnels 2.0 offers pricing options ranging from $147 to $297 per month, providing flexibility to accommodate different business needs. Here’s a breakdown of the ClickFunnels 2.0 pricing plans:

Starter Plan

The ClickFunnels 2.0 Basic plan is priced at $147 per month. This plan includes all the necessary features to get started with creating pages and funnels. It is the most popular choice among users, offering a comprehensive set of tools and functionalities.

ClickFunnels Platinum

The ClickFunnels Platinum plan is available at $297 per month. With this plan, you gain access to everything ClickFunnels has to offer. This includes unlimited page views, opt-ins, email automation, affiliate management, and all other features available on the platform. The ClickFunnels Platinum plan provides an extensive set of resources to maximize your online marketing efforts.

ClickFunnels vs GoHighLevel: Comparison of Features and Tools

To determine the best fit for your business, it’s essential to evaluate the features and resources offered by each platform. By comparing the capabilities of ClickFunnels and GoHighLevel, you can make an informed decision that aligns with your specific needs and goals.

White Labeling

One particular feature of GoHighLevel caught my attention in this GoHighLevel vs ClickFunnesls comparison is the White Label Mobile App & Custom Zapier Upgrade option. This option is an incredible value for agencies that want to resell the HighLevel software to their customers while branding it as their own.

With the GoHighLevel white label option, you have the ability to rebrand the entire HighLevel software suite, including the sales funnel builder, and transform it into your own SaaS (Software as a Service) product. This gives you complete ownership and control over the product, allowing you to create a new stream of recurring income for your business.

This unique capability is not provided by ClickFunnels. Although the white label option may come with a higher price tag, many businesses find it justifiable as they can charge their clients for the service, resulting in increased revenue potential.

By becoming the software provider rather than just an advocate, businesses can develop recurring revenue streams and foster greater brand loyalty among their clients. This level of ownership and customization sets GoHighLevel apart, making it an attractive choice for businesses with a substantial client base.

If your business aims to establish long-term profitability and strengthen its brand presence, the GoHighLevel white label option offers a valuable opportunity to achieve those goals.

Sales Funnel Builder

Both platforms, ClickFunnels and GoHighLevel, offer excellent funnel-building techniques and tools that are centralized within their platforms. 

Additionally, they both provide a range of pre-made funnel templates to streamline the funnel creation process.

GoHighLevel’s funnel builder is designed with simplicity in mind, making it accessible for anyone to quickly and easily develop effective funnels. The user-friendly interface ensures a smooth and efficient funnel-building experience.

ClickFunnels, on the other hand, is renowned for its expertise in funnels. The platform offers high-conversion sales funnels that can be utilized for lead generation, surveys, and various other funnel types. 

It has established a strong reputation as a leading provider of powerful and effective sales funnels.

WINNER: The best option for creating sales funnels is ClickFunnels because it offers more features, payment gateways, and third-party integrations.

Website Builder

If you’re looking for more than just landing pages and funnels and want a solution that is ideal for website development, HighLevel (GoHighLevel) is your best option. 

With GoHighLevel Websites, you can effortlessly create complete agency websites, client websites, or business websites within the platform. 

You can connect your domain and build assets around your site, in addition to utilizing the platform’s fantastic marketing tools like funnels.

GoHighLevel offers a variety of website templates to choose from, and it provides user-friendly tools for managing your web pages. 

By building your entire website on GoHighLevel, you’ll have a comprehensive view of your entire business, with all aspects conveniently accessible from one platform.

While it is possible to create a website using ClickFunnels, it is not primarily designed for that purpose, and certain features such as navigation menus can be challenging to implement.

WINNER: In the category of website development, GoHighLevel emerges as the winner due to its wider range of website-building options and its seamless integration with the overall platform.

Sales & Marketing Features

While GoHighLevel and ClickFunnels offer on-site tools and tactics, they have slightly different focuses. GoHighLevel places more emphasis on sales, whereas ClickFunnels is primarily geared toward marketing.

GoHighLevel stands out by providing a comprehensive white-label platform that allows you to gather all the necessary resources under one umbrella, aligning them with your branding. 

This integration provides a cohesive and streamlined experience for managing your sales and marketing efforts.

GoHighLevel’s inbound/outbound outreach encompasses five channels, including SMS, email, calls, messenger, and voicemail. 

Its primary focus lies in automated marketing, empowering businesses to automate various marketing tasks and workflows for increased efficiency and productivity.

WINNER: The GoHighLevel marketing platform emerges as the winner. Its all-in-one solution eliminates the need for multiple specialized tools, providing a cost-effective approach for businesses.

Analytics Features

Having access to analytics is essential for any platform, and both GoHighLevel and ClickFunnels provide valuable analytics capabilities.

GoHighLevel offers analytics integrations and incorporates built-in tools for data collection. 

The platform allows businesses to track revenue from each stage, providing a comprehensive overview of leads and their conversion journey. 

With all metrics and reports conveniently located on the dashboard, businesses can easily monitor and analyze their performance from one centralized location.

ClickFunnels also offers excellent analytics for evaluating the effectiveness of sales funnels. Businesses can track page visits, conversion rates, and user activity to gain insights into their funnel performance. 

Additionally, ClickFunnels supports integrations with other analytics tools, enabling businesses to gather more in-depth data and obtain a deeper understanding of their marketing efforts.

WINNER: GoHighLevel has the advantage due to its more sophisticated analytics capabilities. The platform provides comprehensive metrics and reporting features, allowing businesses to gain valuable insights into their marketing and sales performance.

E-Commerce Features

E-commerce plays a crucial role in internet marketing and sales, and ClickFunnels stands out in this aspect. The platform offers extensive support for e-commerce, providing a diverse range of pre-built funnel templates tailored specifically for online selling.

ClickFunnels goes beyond just funnel templates and includes a shopping cart feature, making it easy for businesses to facilitate online transactions and manage their e-commerce operations. 

Moreover, the platform offers in-depth training and resources to help businesses succeed in their e-commerce endeavors, equipping them with the necessary knowledge and strategies to drive sales.

On the other hand, GoHighLevel does not provide dedicated e-commerce solutions, such as those found in online stores selling physical goods. 

While GoHighLevel offers a comprehensive suite of marketing and automation tools, its primary focus is not on e-commerce functionalities.

WINNER: In terms of e-commerce capabilities and specifically selling digital products, ClickFunnels emerges as the winner. Its robust features and dedicated resources cater to businesses looking to maximize their online sales and optimize their e-commerce strategies.

Agency Business

GoHighLevel emerges as the clear winner for agencies and B2B business owners, providing a comprehensive suite of tools designed specifically for sales teams and agency owners. 

When combined with the sales funnel builder, GoHighLevel offers a significant advantage and empowers businesses to streamline their operations.

With GoHighLevel, you can seamlessly integrate the HighLevel Calendar app, email and SMS marketing follow-ups, and a CRM to automate appointment setting and lead generation. 

This comprehensive package simplifies the entire sales process, enabling businesses to efficiently manage their customer acquisition and marketing efforts.

While ClickFunnels offers scalability for customer acquisition and client usage, GoHighLevel provides an excellent deal for agencies looking to achieve the same results.

Unlike ClickFunnels, which often requires the integration of multiple third-party tools such as a CRM and calendar appointment setting app, GoHighLevel offers an all-in-one solution.


In the comparison between GoHighLevel and ClickFunnels, GoHighLevel, an all-in-one marketing automation platform and CRM designed to generate leads and convert them into paying clients, emerges as the clear winner, surpassing ClickFunnels in several categories.

GoHighLevel offers an impressive array of tools for client attraction and campaign management, making it an ideal choice for agencies working with local businesses. 

Its comprehensive features cater to the needs of agencies seeking to drive results for their clients and streamline their marketing efforts.

On the other hand, ClickFunnels excels in selling memberships and digital products, providing a platform that allows you to create sales funnels tailored to your business needs. 

With the Platinum plan, you gain access to a wealth of educational content and the ability to manage your own affiliate programs. 

ClickFunnels empowers businesses across various domains, whether they are running consultancies, e-commerce ventures, online courses, or selling digital products.

To Top

Pin It on Pinterest

Share This