In an age of endless apps and platforms, one brand is redefining what “instant” really means. Meet Instantly Community, the brand-new American app born out of a bold idea: empowering people, building community, and bringing back control to independent service providers. Developed and launched by Sterling Henderson, based in Farmington Hills, Michigan, Instantly is not just another app it’s a movement.
The Spark Behind Instantly
Like many visionary entrepreneurs, Sterling’s story began with concern. As an independent contractor working in the delivery space, he noticed a troubling pattern. Companies that once championed flexibility and freedom were slowly tightening their grip, restricting hours, deactivating accounts without reason, and capping earning potential. It wasn’t just inconvenient. It was limiting livelihoods.
“In 2022, I realized something had to change,” says Sterling. “I knew there were still customers who needed things, deliveries, services, even entertainment. So, I created a platform where people could offer and access those services with freedom and flexibility. The first attempt didn’t work out, but the second showed promise. I kept building. And now, Instantly Community is live.”
What Makes Instantly Unique?
At its core, Instantly Community combines live streaming and instant delivery services, a dual offering that’s rarely seen in one platform. Users can go live, earn virtual gifts via buying points, or offer cash-only delivery services in their local areas. Services are first-come, first-served, with live order tracking, a custom e-wallet, and a glitch-free, commercial-free user experience. In short, this isn’t a copy of an existing model, it’s a custom-built, American-born platform from the ground up.
And the best part? It’s now available on both major platforms:
For desktop and mobile users, Sterling has also launched a fully integrated website: www.instantlyinc.app.
A Closer Look at the Business Model
The services within Instantly are flexible and region-dependent. Delivery drivers accept cash-only live orders, contact the customers directly to coordinate payments (especially for time-sensitive needs like airport transport), and mark deliveries complete within the app’s dashboard interface. Drivers may also request payment in advance for fuel—an added touch of transparency and real-world sensibility. However, there’s no going out of the zoning area when delivering fuel to customers. All delivery agents must stay in their state.
Meanwhile, the live streaming side of Instantly is just as dynamic. Viewers can explore streamers from around the globe, enjoy entertaining, commercial-free content, and gift their favorite creators using the app’s unique e-wallet and points system. Whether it’s a delivery or a dance performance, Instantly is about creating connection in real time.
A Platform for Growth, Built From Scratch
Starting from zero, literally just 1+ download at the start, Sterling’s vision has been about more than just technology. It’s about showing that growth is possible, even from the most modest beginnings.
“We’ve built a fully functioning social media and delivery platform from scratch,” Sterling explains. “And we’re just getting started. Our next goal? An IPO. We’re focused on building a solid community and acquiring enough traction to take that step.”
Updates are frequent. New features and design changes reflect Sterling’s open-minded, adaptable approach. It’s a platform that evolves with its users, not one that boxes them in.
Inspiring Others: Make It Look Easy
Sterling hopes Instantly will do more than deliver good, it will deliver hope. “So many people think starting a tech company is impossible because of the price tags and competition. But it all starts with networking and finding the right people who understand the industry.”
His advice? Never underestimate the power of knowing someone who knows what they’re talking about. That one connection could change everything.
Looking Ahead
With recession-resistant demand, customizable services, and a bold vision to build a 100,000+ user community, Instantly is set to become a standout in the live streaming and delivery space. It’s a space that continues to grow, and Instantly is poised to meet that demand, with speed, service, and style.
