The market for gluten-free oats is anticipated to develop at a CAGR of 7.8% during the estimated period and surpass US$ 334.0 Mn in value by 2032. The rise in food allergies and other types of gluten sensitivity is blamed for the market’s expansion. Food allergy reactions can range in intensity from mild hives and lip swelling to serious, potentially fatal symptoms known as anaphylaxis, which can include shock and fatal breathing problems.
Despite the advancement of potential prevention and treatments, food allergies remain incurable. Important first steps in preventing serious health effects from food allergies include knowing how to manage them, including which foods to avoid.
To protect people with food allergies and other food sensitivities, the FDA enforces laws requiring manufacturers to list ingredients on packaged foods and beverages. For foods or substances that cause allergies or other hypersensitive reactions, there are stronger labeling regulations.
Due to the increased incidence of illnesses linked to modern lifestyles, such as diabetes and obesity, consumers are eager to adhere to healthy diets to manage their fitness rates. Strong consumer demand for gluten-free goods is also being driven by rising celiac disease rates and rising gluten sensitivity.
Drinks made from oatmeal are a great option for those trying to consume fewer calories and less gluten. For instance, the American Quaker Oats Company sells oat beverages free of gluten.
Key Market Study Conclusions
Throughout the forecast period, the market for gluten-free oats is anticipated to grow at a CAGR of 7.8%.
Rolled oats dominate the product type sector, accounting for over 41.3 percent of revenue, and are anticipated to expand at a CAGR of 6.5 percent during the assessment period.
With more than 70.0 percent of the revenue share and an anticipated 6.9 percent CAGR during the forecast period, the taste segment is anticipated to dominate the gluten-free oats market.
B2C dominates the sales channel category, owning over 76.4 percent of the market in 2022, and is anticipated to increase at a CAGR of 7.0 percent during the estimated period.
Key suppliers in the global market for gluten-free oats are heavily investing in research and development to provide cutting-edge and distinctive product offerings. In addition, these leading companies in the gluten-free oats market are focusing on joint ventures, mergers, and acquisitions to broaden their geographic reach and boost their current production capacity.
General Mills introduced its Big G instant oats in the flavors of Trix, Cocoa Puffs, Lucky Charms, and Cinnamon Toast Crunch in late May of 2021. For Lucky Charms, the oatmeal comes with marshmallows; for Cinnamon Toast Crunch, “cinnadust”; for Trix, a multicolored crunchy topping; and for Cocoa Puffs, a chocolate-flavored crunchy topping.