According to a recent Emergen Research study, the global hair serum market is expected to reach USD 2309.0 million in 2030, with a consistent revenue CAGR of 8.4% over the forecast period. The hair serum market’s steady revenue growth can be attributed to positive consumer perception of hair care products due to their various benefits. There are numerous benefits to using a hair serum. There are also various types of hair serums on the market. However, determining which one is best for one’s hair can be difficult. The market sells a wide range of goods from various brands.
Hair serum is a liquid-based treatment that is typically formulated with silicones to form a protective layer over the hair fiber. This smooth layer reflects light, giving one’s hair a shiny texture. Initially, hair serum products were only available to the female population. However, manufacturers are targeting the male population segment due to increased male adoption of hair care products. Companies are introducing new product lines for men in the form of hair serum and other hair care products. The growing number of male customers is a major factor driving the growth of the hair serum market.
As the number of media advertisements for hair serums has increased around the world, there is a greater need to use the right serum for the customer’s hair type. Hair serums are typically popular among women, but creators are now targeting the male population by introducing hair care product lines that are specifically formulated for their hair type and usage. The growing male population is a driving factor in the growth of the global hair serum market. Furthermore, the global increase in disposable income is a key driver of the growth of the hair serum market. Furthermore, the rapid rise in population and air pollution will provide ample opportunities for the market to grow.
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Some Key Highlights From the Report
Nutrafol, the pioneer of the hair wellness category, announced the launch of its newest innovation, Growth Activator, a hair serum made with plant-derived exosomes from Ashwagandha seeds, on October 20, 2021. The new, ground-breaking hair serum is the first scalp-care product to use plant exosome technology to boost cellular renewal on the scalp for thicker-looking hair.
The hair treatment serum segment is expected to account for a large revenue share in the global market over the forecast period, owing to an increase in target customers’ concern about hair loss and desire for high-quality hair. Damaged hair can be repaired using the proper hair serum. One of the product’s key advantages is its ability to protect hair strands from environmental damage. Hair serums can repair a variety of factors, including heat damage, chemical processing damage, environmental damage and stress, and mechanical damage. Several hair serums work to form a protective layer between the hair strand and the damage-inducing agent to lessen their impact and maintain healthy hair.
North America is expected to account for the largest revenue share during the forecast period, owing to the region’s increasing incidences of hair loss and hair damage among the population. For example, the National Alopecia Areata Foundation estimates that 147 million people worldwide, including 6.8 million Americans, have or are at risk of developing alopecia areata. Because alopecia is becoming more common, several businesses are producing a variety of products. Triple Hair Group Inc., for example, stated that it has entered into a strategic licensing partnership with Pharmacy Solutions to compound Triple Hair’s hair growth products in the United States. Triple Hair Group Inc. specializes in the development of novel alopecia treatments.
L’Oreal Groupe, John Paul Mitchell Systems, Revlon Consumer Products Corporation, Kao Corporation, Henkel Corporation, Unilever plc, Giovanni Eco Chic Beauty, Industries Asociadas, HerStyler, and Redken are among the major companies profiled in the global market report.
Emergen Research has segmented the global hair serum market based on product type, nature, distribution channel, and region:
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Product Type Outlook (Revenue, USD Billion; 2019-2030)
- Hair Treatment Serum
- Hair Styling Serum
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Nature Outlook (Revenue, USD Billion; 2019-2030)
- Organic
- Conventional
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Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)
- Online
- Offline
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Regional Outlook (Revenue, USD Billion; 2019-2030)
- North America
- the U.S.
- Canada
- Mexico
- Europe
- Germany
- the U.K.
- France
- Italy
- Spain
- Sweden
- BENELUX
- Rest of Europe
- the Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- U.A.E.
- South Africa
- Israel
- Rest of MEA
- North America
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