Adult diapers are undergarments worn by adults, diagnosed with different medical conditions such as diarrhoea and dementia.
Adult diapers have proven effective in absorbing different wastes and have helped in the prevention of soiling in external clothing. The inside portions of the products, which comes in contact with the skin, are made of polypropylene while the outside portions are made from polyethylene.
Rising consumer awareness about personal care has driven the growth in the global Adult Diaper Market
Also, increasing need to maintain good hygiene among customers belonging to different population sections could fuel the adult diapers demand and help in the growth of the overall adult diaper market, too.
Availability of Separate Adult Diapers for Men and Women Could Fuel the Growth in Global Adult Diaper Market in Future
Emergence and sales of separate adult diapers for males and females could play a key role in propelling the global adult diaper market, in future.
Also, the introduction of smart diapers with improved product features could lead to increased product demand and contribute to the growth of the overall adult diaper market, in the years ahead. In addition to this, increasing aging population globally could increase the adult diaper demand and fuel the growth in the adult diaper market, too.
Adult diapers can be procured comfortably from various offline distribution channels such as pharmacies and convenience stores and this aspect could help in increasing the product demand, in the years ahead.
Other factors such as rapid urbanization, increasing geriatric population, and rising disposable income could also play a key role in the growth of the overall adult diaper market, in the years ahead.
COVID-19 Pandemic Triggers the Global Adult Diaper Market
The outbreak of the COVID-19 pandemic positively impacted the growth in the overall adult diaper market. Government imposed social distancing regulations and lockdowns in a bid to contain the spread of the virus led to consumers opting to order adult diapers over online distribution channels such as ecommerce websites, which ensured that product demand remained high.
Another key reason behind consumers opting to purchase products on internet websites could also be their availability at discounted prices. These factors helped in the growth of the global adult diaper market, during the pandemic phase.
It is anticipated that during the post-pandemic phase, online distribution channels will continue to make a significant contribution to the growth of the overall adult diaper market.
While adult diapers have proven beneficial for consumers suffering from different medical conditions, some drawbacks could affect product demand in future.
Lack of Awareness in Rural Areas Could Dent the Growth in the Overall Adult Diaper Market in Future
The awareness about the benefits of purchasing adult diapers has been largely known with the urban population and not as much with the rural population and this factor could negatively impact the adult diapers demand and the growth in the overall market, too.
The manufacturing of adult diapers involves the deployment of large number of chemicals. This could lead to sores and cause redness of the skin which could affect product demand and lead to reduced growth in the adult diaper market, in future.
Leading adult diaper market players could engage in growth strategies such as novel product launches in a bid to gain a competitive edge over other players. Some players could also re-launch products that witnessed high demand previously.
Ontex, in September 2020, announced the re-launch of its adult diaper product range with antioxidant properties and zinc oxide, which would help protect the health of the skin.
Prominent adult diaper market players could collaborate with smaller players in a bid to expand their market presence and increase their revenue shares.
Research and development undertakings to produce improved quality of products could be a key growth strategy for leading adult diaper market players, in the years ahead.