Gaming Social Responsibility: RFOX Media and Goama partner to launch RFOX Run, the first Play2Eat Gaming Model

Play-2-Eat RFOX Run Gaming Model

MANILA, Philippines – Recently this September, RFOX Media partnered with Goama for the launch of their new humanitarian gaming initiative, RFOX Run. With a combined audience of over 20 million Southeast Asian residents and a mostly untapped gaming market in Myanmar, both companies see a great opportunity on the horizon to elevate poverty and mass-adopt their unique Play2Earn model, Play2Eat.

According to the CEO and Co-Founder of RedFOX Labs, Ben Fairbank, in spite of the Myanmar market’s infancy, he is optimistic that there is a wide swath of potential in Myanmar and that so far, the collaboration between Goama and RFOX Media has yielded some very creative ideas and solutions. Being the forerunner to Play2Eat, RFOX Run symbolizes the idea that blockchain gaming companies not only have a social responsibility to the community, but have the means to bring-to-market smart, unique social models that can help millions who are struggling. Fairbank also expressed his willingness to commit to the project, saying

“We look forward to serving millions in Myanmar with innovative gaming solutions like this, among other things we are planning to launch in the future for the country.” – Ben Fairbank, CEO and Co-Founder of RedFOX Labs

Similarly, Wayne Kennedy, the Co-Founder and CPO of Goama, explained how this partnership plays well into the company’s goal to spread eSports casual-gaming and NFT-gaming across Southeast Asia. He also was pleased at the prospect of growing the gaming platform’s reach through humanitarian help.

“We’re also very happy to have created RFOX Run, where users can compete for the top spot and at the same time be compensated with food vouchers!” – Wayne Kennedy, the Co-Founder and CPO of Goama

Providing the food for the Play2Eat model is foodpanda, Myanmar’s leading food delivery service, who will work closely with RFOX Run to reward its top winners with food vouchers. Players who have signed up for an RFOX ID will be able to redeem food vouchers from foodpanda and actually play-to-eat.

This all comes months after acquiring MYMEDIA, then rebranding it into RFOX Media, an official subsidiary of RedFOXLabs, this February. Such a move gained for RedFOXLabs an estimated 13 million followers, 20 million minutes of consumed video each month and 35 million engagements, an immediate foothold in the Myanmar media market.

Furthermore, the multinational play-to-earn market is currently experiencing exponential growth from blockchain-based gaming companies, and an estimated valuation of the videogame industry at $170 billion, with a potential to hit $268 billion in 5 years, according to CoinTelegraph. This in mind, should RFOX Run prove successful, it is foreseeable to suggest that it could grow beyond Myanmar and become a leader for the Play2Eat charity model.

About RedFOX Labs

RedFOX Labs is a Southeast Asian venture builder that identifies and builds successful business models for the region’s emerging markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy using emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX).

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About Foodpanda

Foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 12 markets in Asia – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar, and Japan. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry.

About Goama

Goama is a leader in platform gamification, setting the benchmark in digital innovation and user engagement, working with some of the world’s biggest superapps and brands. Its turnkey solution offers a plug and play platform that creates unique gamified experiences that empower its business partners to build engaged communities. Goama has partnerships with the leading apps across 24+ countries to help them drive user engagement, increase monetization opportunities, and acquire new users.

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