The worldwide fruit beer market is projected to be worth $ 317.5 million by 2022. During the forecast period from 2022 to 2032, fruit beer sales are expected to grow at a CAGR of 6.1% and a value of $ 573. Millions. Due to its low alcohol content, fruit beer consumption is expected to increase significantly.
In the historical period from 2016 to 2021, the consumption of fruit beer reached a CAGR of 5.7%. Fruit beer is a non-specific term generally used to refer to different types of fruit-based beer. Fruit beer in any form (stout, large, etc.) contains fruit that has been added as a flavoring or excipient.
The fruit beer market is also driven by the female population’s love of refreshing drinks. The taste of the fruit beer has a fine balance between the traditionally found malt beer and the sweetness of the fruit. Fruit beers come in different flavors unlike traditional beers. Furthermore, the unique flavor profile of fruit beers has made it one of the most popular drinks among Western consumers. The flavor, like the aroma, should have an evident character given by the fruit.
The sugar found in selected fruits is generally fully fermented, providing a drier finish and lighter flavors, significantly reducing the amount of additional sugar added in this beer and improving the flavor of the fruit. Rising and ever-expanding population, increased number of bars and restaurants, disposable income, increased acceptance of Western culture, and loosening of the rules and regulations relating to the functioning of the fruit beer industry are some of the main driving forces behind the fruit beer market.
The fruit beer market is segmented by taste, distribution channel and region. Based on taste, the fruit beer market is divided into raspberry, peach, blueberry, cherry, plum, and others. Among all these flavors, the raspberry flavored fruit beer segment is expected to account for a major share of the total fruit beer market during the forecast period. The demand for fruit beer is greater as it is one of the most refreshing drinks in the summer and the flavors offered are very popular with women.
Based on distribution channel, the fruit beer market is segmented into hyper/supermarket, department store, specialty store and online retailer. Hyper/supermarkets are expected to hold a relatively higher share of the fruit beer market, followed by the specialty store segment. As we all know that online stores provide deep discounts and easy home delivery options for the product. Hence, this segment is expected to grow significantly over the forecast period.
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