PropTech

From Tech to Property: How Alex Gorasov Became a Leading Property Voice in the UAE

Alex Gorasov’s story is anything but ordinary. A former tech executive with a background in digital innovation, fintech, and product development, he made a bold transition into the world of property investing. Today, he’s one of the UAE’s most prominent real estate voices, a YouTube content creator, and a trusted advisor to aspiring property investors around the globe.

From Fintech to Freehold

Alex began his career in the corporate world, where he played a pivotal role in shaping digital POCs and product roadmaps at Shell. With a background rooted in technology, Agile delivery, UX research, and scaling software solutions, he quickly rose through the ranks. His work with Endava, Swif, and Pyypl helped launch innovative fintech products across Europe and the Middle East, driving millions in value.

Yet, in 2019, Alex made a life-altering decision. He left the tech world behind, moved to Bali, and launched Agora Homes—a property management and media company focused on Airbnb investments and real estate ventures. What began as a personal bet soon evolved into a global vision.

YouTube: The Catalyst for Visibility

Alex’s YouTube channel, Alex Gorasov Property Investor, has become a go-to destination for practical and honest insights into Dubai’s fast-paced property market. With an engaging mix of data-driven analysis, personal experience, and behind-the-scenes breakdowns, Alex has positioned himself as a relatable yet authoritative voice.

Through his channel, Alex educates his audience about market trends, developer rankings, flipping risks, off-plan strategies, and how to build a global property portfolio. His unique blend of investor logic and storytelling sets him apart in a space often dominated by overhyped content and sales gimmicks.

From Creator to Coach

Recognizing the need for deeper guidance beyond videos, Alex launched one-on-one consulting packages. These coaching sessions are tailored to individual goals, offering clients:

  • Custom investment roadmaps
  • Personalized property reviews
  • Monthly UAE market breakdowns
  • Financing and exit strategy advice

Whether it’s helping a first-time buyer understand off-plan risk or guiding a seasoned investor through their Dubai expansion, Alex delivers clear, actionable advice drawn from real experience.

Staying Grounded in a Fast-Moving World

Today, Alex splits his time between Dubai and Bali, where he manages his own properties, including a boutique hotel. As a Manchester and LSE graduate with experience working across the UK, USA, Netherlands, India, China, and the UAE, he brings a global perspective to every venture.

Yet his focus remains local—educating and empowering his audience in one of the world’s most dynamic property markets. He continues to bridge the gap between digital innovation and real estate investing, leveraging tech-savviness and global business acumen to uncover opportunity where others see risk.

Connect with Alex Gorasov

Stay up to date with Alex’s latest insights and property strategies:

Whether you’re navigating your first investment or scaling a global portfolio, Alex Gorasov’s journey from tech to towers offers both inspiration and practical tools to help you take the next step.

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