Financial advisors often dream of a world where they can spend their days guiding clients toward prosperity rather than worrying about marketing, recruitment, or brand visibility. For many, that dream has felt out of reach—until now. Leonard Mikulič, founder of LeadGenConsulting.io, has built a company that transforms those dreams into reality. His journey from a modest Slovak consultant to a global leader in digital client acquisition underscores the power of vision, resilience and dedication.
Humble beginnings and a bold vision
Raised in Bratislava, Slovakia, and playing hockey for his whole life, Leonard learned early that hard work and clarity of purpose can open doors. After starting as a health insurance agent, and years of working alongside financial advisors and seeing their struggles first‑hand, he felt compelled to address a glaring problem: many talented professionals were being held back by outdated marketing methods. They relied on cold calls, referrals and sporadic content, while potential clients were increasingly turning to the internet for advice and trust. That disconnect sparked an idea that would soon grow into a movement.
“I saw advisers with decades of experience missing out on clients simply because they didn’t have systems in place to reach people online,” Leonard explains. “I wanted to build something that would free them from the noise and let them focus on what they do best – helping individuals and businesses work smart with their finances.”
Building an ecosystem, not just campaigns
In 2020, with a small team and a big vision, Leonard launched Chance Media (later rebranded to LeadGenConsulting.io). Instead of offering one‑off marketing services, he chose to create a comprehensive ecosystem tailored for financial advisory firms. This holistic approach, rooted in education, automation, and personal connection, quickly set his company apart. Today, LeadGenConsulting.io works with clients in more than 15 countries and firms that have anywhere from 30 to 50 financial pros, proving that scalable solutions don’t have to sacrifice quality.
At the heart of the ecosystem is the concept of the Omni-present Informational Brand concept. For each client, Leonard’s team builds a digital hub filled with value‑driven content, from in‑depth articles and videos to interactive calculators and webinars. These resources educate prospects before they ever speak with an advisor, establishing trust and authority. Meanwhile, the company’s full‑funnel marketing system ensures these resources reach the right people through smart SEO, targeted social campaigns, influencer partnerships and native advertising. Every interaction is tracked and analysed to refine messaging and maximise impact.
Results that speak volumes
LeadGenConsulting.io’s results have been nothing short of transformative. One early client, saw eight qualified meetings booked in their first month, including a €4,000 consultancy engagement that closed within 48 hours. Another individual client booked 21 meetings in the first 21 days of cooperation, or company that within 60 days of our campaigns got more than 1700 leads. They were consistently converting new prospects with minimal manual outreach. Beyond this, LeadGenConsulting.io also helps firms create predictable pipelines for their recruitment teams, which can attract higher‑calibre professionals through automated recruitment funnels.
Personal branding with purpose
A signature of LeadGenConsulting.io is its focus on personal branding. Leonard understands that in financial services, trust is built not only through corporate messaging but also through individual relationships. His team works with each advisor to craft a professional online presence that reflects their expertise and values. Financial professionals are coached on storytelling, content creation, and client communication, ensuring that every touchpoint reinforces credibility and warmth.
This personalised support extends beyond social media. Clients receive custom video scripts and publishing opportunities that align with their brand. The result is a network of professionals who are confident, visible, and consistent across all channels. Their clientele, in turn, feel a deeper connection to their financial professionals, leading to stronger relationships and long‑term loyalty.
A mission rooted in empowerment
For Leonard, success is measured not just in numbers but in the impact on people’s lives. Leonard sees his work as a way to empower people in the financial industry to modernise their financial advice, and make professional guidance accessible to everyone who needs it.
“When I hear from a client that our system helped them provide for their family or gave them the confidence to expand their practice, that’s when I know we’re succeeding,” he says. “We’re not just generating leads; we’re changing the way people experience financial services.”
Looking ahead
The future of financial services is digital, data‑driven, and deeply human. With advancements in AI and generative search reshaping how consumers find information, Leonard plans to integrate cutting‑edge technologies that keep his clients ahead of the curve. Whether it’s optimising content for AI‑powered search engines, experimenting with interactive webinars or exploring new social platforms, LeadGenConsulting.io remains committed to innovation without losing sight of personal connection.
As more advisory networks recognise the need for modern, ethical marketing, Leonard anticipates selective growth. “We’re committed to maintaining our high standards,” he notes. “We partner with firms that share our values and are ready to invest in their advisors’ success. That way, we can continue delivering exceptional results and nurturing a community of professionals who love what they do.”
Discover more
LeadGenConsulting.io’s story is one of vision, craftsmanship, and unwavering commitment to service. From its beginnings in Slovakia to its current position as a global thought leader in client acquisition for financial professionals, the company proves that excellence is not defined by size but by purpose and execution. Firms seeking a partner that combines strategy, technology, and heart need look no further.
To learn how Leonard Mikulič and his team can help transform your advisory business, visit LeadGenConsulting.io or follow Leonard on Instagram to see the journey unfold.
