In the glittering labyrinth of Hollywood, where dreams are both made and broken, one woman stands as a beacon of strategic brilliance and unwavering dedication: Lisa Malcolm. Forget the tired tropes of celebrity fluff; Malcolm is a force of nature, a PR powerhouse reshaping the landscape of entertainment publicity. She’s not just spinning stories; she’s crafting legacies, one meticulously planned campaign at a time. And her journey? It’s a masterclass in resilience, innovation, and the art of authentic connection.
Based in the heart of Los Angeles, Lisa Malcolm is the CEO and founder of Lynk PR, an award-winning boutique agency that has become synonymous with cutting-edge entertainment publicity. But her story isn’t just about red carpets and press releases; it’s a testament to the challenges and triumphs of a female entrepreneur navigating the often-turbulent waters of the entertainment industry.
Breaking Barriers, Building Bridges: Malcolm’s Entrepreneurial Edge
“Success in PR isn’t just about being seen; it’s about being remembered,” Malcolm asserts, a mantra that echoes through her firm’s every campaign. Her journey began with a keen observation: the industry was ripe for a more personalized, strategic approach to PR. “I saw talented actors, filmmakers, and influencers struggling to break through the noise of Hollywood’s competitive media landscape,” she recalls. “I wanted to create an agency that would bridge the gap between talent and strategic media visibility.”
Launching Lynk PR in 2020, amidst a global pandemic, was a bold move. But Malcolm’s ability to shift gears and adapt proved crucial. “Starting Lynk PR during a time of uncertainty, particularly amid the global pandemic, came with its own set of challenges,” she acknowledges. “With traditional red carpets and media appearances paused, I pivoted quickly.” She implemented virtual press events, digital media campaigns, and innovative online storytelling to keep her clients in the public eye.
This adaptability, coupled with her deep understanding of the evolving media landscape, has propelled Lynk PR to the forefront of the industry. Her firm has secured high-profile placements for clients across major networks and streaming platforms. Lynk PR has also played a crucial role in the success of young Hollywood talent, with multiple clients winning Young Entertainer Awards (YEA), Young Artist Academy Awards (YAA) and high level film festival recognitions.
Beyond the Spotlight: A Vision for Impact
Malcolm’s influence extends beyond individual clients. Lynk PR has forged exclusive partnerships with industry events, serving as the official publicist for the Julien Dubuque International Film Festival (JDIFF) and managing publicity for XLE Productions’ San Diego Comic-Con events. “Great PR isn’t about shouting the loudest—it’s about telling the right story to the right audience at the right time,” she emphasizes.
Her achievements have earned her numerous accolades, including “Publicist of the Year” by Creators TV and the Great Companies International Women Entrepreneur Award (Branding & PR category). She was also nominated for a “Rising Star” Award by She Inspires magazine. Her work has been featured in publications like Women Fitness, Action Magazine, and Heart of Hollywood Magazine further solidifying her status as a thought leader in the industry.
“A brand is more than a name; it’s the story, the message, and the connection it builds with the audience,” Malcolm believes. This philosophy is evident in her work as an Executive Producer of KAP Productions, where she contributes to award-winning media content.
Inspiring the Next Generation: Mentorship and Resilience
Malcolm is passionate about empowering others. “I hope to inspire others by showing that success in business and personal branding comes from authenticity, resilience, and a commitment to meaningful storytelling,” she says. She actively mentors aspiring professionals, sharing her insights on professional development, PR strategy, and empowerment.
Her commitment to giving back is also evident in her philanthropic endeavors. She is a certified Speakers Bureau member for Heal the Bay and has served on community boards, supporting youth development and environmental conservation.
Navigating Challenges, Embracing the Future
The recent economic downturn and entertainment industry strikes have presented challenges, but Malcolm has remained adaptable. “We responded by pivoting toward digital-first publicity strategies,” she explains. “We increased our focus on influencer collaborations, social media-driven PR, and podcast placements.”
Looking ahead, Malcolm envisions Lynk PR continuing to expand as a leader in entertainment PR, integrating new digital strategies and experiential marketing. “My vision is to shape the future of entertainment PR and create lasting opportunities for my clients and the industry as a whole,” she says.
Connect with Lisa Malcolm and Lynk PR on Instagram here, connect with Lisa on LinkedIn here, or visit their website here.
