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From Geocoding to Geofencing: Decoding the Different Forms of Location as a Service

Welcome to the world of location as a service (LaaS), where technology has unlocked new possibilities for businesses and individuals alike. As we navigate through our increasingly connected lives, location-based services have become an integral part of how we interact with the world around us. From finding nearby restaurants to tracking package deliveries, these services rely on various forms of location data. Two popular terms you may have heard are geocoding and geofencing, but what do they really mean? In this blog post, we will unravel the mysteries behind these powerful tools that enable seamless navigation, personalized marketing campaigns, and so much more. So fasten your seatbelts and join us on this journey from geocoding to geofencing as we uncover the key differences between them and decode their potential impact on our daily lives!


Location as a service refers to the ability to access, use, and manage data about physical locations. LAS can encompass a wide range of services, from providing turn-by-turn navigation information for drivers to monitoring environmental conditions in specific geographic areas.

One of the earliest examples of LAS was geocoding. Geocoding is the process of transforming an input of a place name or address into a form that can be used by a database. This process typically involves two steps: first, inputting the address into a geocoding engine, and then receiving back results in an understandable format.

Geofencing is another common form of LAS. Geofencing refers to the ability to create virtual boundaries around certain areas and track whether or not users within those boundaries have actually entered or left the designated area. If they have not entered or left the area within a predefined timeframe, then an action may be triggered (such as sending an email notification).

Another common type of LAS is tracking location history. This type of LAS allows developers to see where users have been over time and correlate that data with other user activity (such as purchases or sign-ins). This information can then be used to improve the user experience or make more informed decisions about product design and marketing initiatives.

Types of Location as a Service

There are a variety of location-based services (LBS) currently available to businesses and individuals, each with its own unique benefits. Here we will explore the different types of LBS and their respective benefits.

Geocoding: Geocoding is the process of converting latitude and longitude coordinates into a street address or other form of location identifier. Geocoding can be done manually by a person or through an automated geocoding service. Geocoding is commonly used for mapping purposes but can also be used to generate custom reports and alerts based on specific locations.

Location-Based Services (LBS): A type of LBS that uses wireless signals as an input to provide location information for devices such as smartphones and wearable devices These services usually require permission from the user before using their location data and offer features such as real-time tracking, navigation, and notification of nearby events or services. Some notable LBS providers include Apple’s Find My iPhone service, Google Maps, Waze, and Gowalla.

Geofencing: Geofencing is a feature that enables an app to detect when a user enters or leaves a predefined area. This can be used to forge customer loyalty programs that reward customers for visiting certain locations within an app or for creating safe zones within an app where children are not allowed to play without parental supervision. Geofencing can also be used to restrict access to certain areas within an app based on account level or role.

Geocoding: How It Works

What is geocoding?

Geocoding is the process of converting a location into coordinates. This can be done manually or through a software application.

How does geocoding work?

There are three main types of geocoding: manual, automated, and predictive. Manual geocoding involves inputting the coordinates yourself. Automated geocoding uses an automated system to convert the coordinates into a location. Predictive geocoding predicts where a given address will be located based on previous data.

Why use geocoding?

There are many reasons why you would want to use geocoding services. One reason is that you may need to find out the location of an address for legal purposes. Another reason is that you may want to find out the location of a business or other entity. Geocoding can also help you track down information about locations that you have visited in the past.

Geofencing: How It Works

Geofencing is a technology used by businesses to keep track of their customers or employees. When a customer enters or exits a certain area, the system will notify the business accordingly. Geofencing can be done manually or through an app.

There are three main types of geofencing: real-time, near-real-time, and passive. Real-time geofencing is when the system sends notifications as soon as someone enters or leaves an area. Near-real-time geofencing is when the system notifies the business only after it has determined that someone has been in or out of an area for a certain amount of time. Passive geofencing is when sensors in the area determine whether someone has entered or exited and transmit this information to the business automatically.

Geocoding is the process of converting coordinates into street addresses and other geographic identifiers. Geocoding can be done manually or through an app. Manual geocoding takes longer but allows users to enter any address they want instead of just street addresses. App geocoding uses coordinates from within apps and makes it easier for businesses to get accurate addresses for their customers quickly and easily.

There are two main types of geo mapping: offline mapping and online mapping. Offline mapping is when businesses use maps that have already been compiled and stored offline. This type of map is often more reliable because it doesn’t rely on internet connections to function correctly. Online mapping uses maps that are updated live.


As we continue to move towards a world where everything is connected, understanding how different forms of location as a service work and how they can be used is essential. In this article, we have focused on geocoding and geofencing, two of the most commonly used location-based services. By understanding their basics, you will be better equipped to utilize these tools in your own projects or businesses.

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