By TechNews Editorial | Published on June 24th, 2025
In a global landscape where artificial intelligence is advancing at lightning speed, few startups combine cutting-edge tech with deeply human purpose. SoulsHub, founded in Barcelona in 2023, was one of those rare companies. Its journey culminated in a significant acquisition in December 2024, marking not just a change in ownership but a strategic pivot that has laid the groundwork for a new venture, Halper AI, poised to redefine business operations.
From Biotech to Google and Beyond: Who is Eduard Gevorkyan?
The driving force behind this evolution is Eduard Gevorkyan. With a robust background in biochemistry and biomedical engineering, Eduard began his illustrious career at renowned firms like McKinsey and Okcoin. He later disrupted markets with a blockchain-based food traceability system, showcasing his knack for identifying and leveraging transformative technologies. Following the acquisition of SoulsHub, he became the CEO of Halper AI—another leap forward in personalized AI, demonstrating his relentless pursuit of innovation.
“Any company that wants to change the rules of a market must go through three phases: war, government, and empire,” Eduard often says, reflecting his clear and strategic approach to scaling innovation and market domination.
What Was SoulsHub? Crafting Human Connection Through Digital Replicas
SoulsHub was at the forefront of creating hyper-realistic AI replicas of real people. These digital counterparts of celebrities, athletes, mentors, authors, and business leaders were accessible via chat, voice, video, AR, and VR, fostering genuine emotional connections and offering personalized guidance.
SoulsHub featured more than 200 AI personalities and engaged over 40 million combined followers, delivering emotional experiences and guidance across a diverse audience elreferente.es/startup/soulshub/. Among the notable figures brought to life by SoulsHub were:
- Pandit Dasa: A mindfulness expert and author known for his teachings on stress reduction and workplace well-being.
- Jeroen Kraaijenbrink: A renowned strategist, author, and speaker on strategy and innovation.
- Dr. Chris Stout: A global health expert, psychologist, and author with a focus on humanitarian efforts and well-being.
This pioneering approach allowed users to gain insights and feel a connection to figures they admired, demonstrating a powerful new frontier in human-AI interaction.
A Strategic Shift: The SoulsHub Acquisition
In December 2024, SoulsHub was acquired by a prominent Russian technology group headquartered in Saudi Arabia. This acquisition marked a significant change in SoulsHub’s corporate structure and future trajectory. While the specific terms of the transaction have not been publicly disclosed, sources close to the process have indicated that the estimated value of the operation ranged between €5 million and €10 million. This strategic move underscores the growing global interest in advanced AI capabilities and the recognition of SoulsHub’s innovative technology and team.
From Souls to Strategy: The Rise of Halper AI
Following the strategic acquisition of SoulsHub, Eduard Gevorkyan became the CEO of Halper AI. This new venture, originally founded by Konstantin Birman, transforms the concept of personalized AI into a powerful “Agent-as-a-Service” platform specifically designed to empower Small and Medium Businesses (SMBs). Halper allows these businesses to operate as if they have their own intelligent digital operator—an AI Business Manager.
What is Halper? Your Comprehensive AI Business Manager
Halper is a comprehensive AI-powered business manager designed for rapid setup, often in under three minutes. It seamlessly integrates with popular platforms like Instagram, WhatsApp, and various calendars, delivering high-touch, automated support without the usual complexity. Halper is ideal for solopreneurs and small businesses—like barbers, therapists, coaches, stylists, and tradespeople—in regions like Europe and the Middle East, automating critical operational tasks:
- Customer chat & inbound lead handling: Ensuring no inquiry goes unanswered and leads are promptly qualified.
- Smart appointment booking: Managing schedules efficiently and minimizing manual coordination.
- Prepayment & invoicing: Streamlining financial transactions and improving cash flow.
- No-show reminders: Reducing lost revenue from missed appointments. ● CRM-lite client tracking: Keeping tabs on client interactions and preferences. ● Follow-ups and client nurturing: Automating communication to build lasting customer relationships.
- Performance dashboards: Providing clear insights into business operations and growth.
- A marketplace to buy, sell, or scale SMB businesses: Offering unique opportunities for business expansion and transition.
The acquisition of SoulsHub, and Eduard Gevorkyan’s leadership at Halper AI, represent an interesting moment in the AI industry where everyone rushes to digitalize the tech industry while Halper helps solopreneurs and SMBs operate more efficiently and focus on what really matters. It signifies a move from the fascinating world of digital echoes to the practical, impactful realm of enterprise AI, revolutionizing how businesses operate and interact with their customers globally.
However, the rapid deployment of AI solutions for SMBs also presents hundreds of challenges. Ensuring data privacy and security for a diverse range of small businesses will be crucial, particularly as Halper integrates with various platforms and handles sensitive client information. Furthermore, the adoption curve for AI tools among less tech-savvy solopreneurs could be steeper, requiring robust user support and intuitive interfaces. The ethical considerations surrounding AI-driven communication and personalized interactions, particularly given SoulsHub’s prior work in creating digital replicas, may also warrant ongoing attention as Halper scales its “Agent-as-a-Service” model. Navigating these challenges effectively can be the key to Halper AI’s long-term success and its broader impact on the democratization of advanced AI for smaller enterprises.
