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Fred Auzenne: How to Create a Sustainable Business Model

Fred Auzenn

There is no one-size-fits-all answer to creating a sustainable business model explains Fred Auzenne.

However, there are some key principles that all businesses should keep in mind when trying to create a model that will stand the test of time.

1. Know your audience:

It is important to have a clear understanding of which your target market is and what needs they have that your business can fulfill.

2. Build a solid foundation:

A sustainable business model should be built on a foundation of strong principles and values that will guide your decision-making and help you weather any storms that come your way.

3. Create value:

Your business should offer value to its customers, employees, and other stakeholders. This value can take many forms, such as products or services that improve people’s lives or provide good jobs with fair compensation.

4. Be efficient:

Sustainable businesses should be efficient in their use of resources and strive to minimize their environmental impact.

5. Generate revenue:

Of course, businesses need to generate revenue to stay afloat. But sustainable businesses go beyond simply making a profit—they seek to create long-term value for all stakeholders.

6. Have a positive impact:

The best sustainable businesses not only avoid doing harm but also have a positive impact on the world around them. They make it their mission to improve the lives of their customers and employees and give back to their communities.

7. Be adaptable:

The world is constantly changing, and sustainable businesses need to be able to change with it. They need to be flexible and adaptable, ready to pivot when necessary.

8. Be transparent:

Sustainable businesses are open and honest with their stakeholders about their operations, finances, and impact on the world. They communicate openly and frequently, building trust with those they work with.

9. Lead by example:

The most sustainable businesses are those that set the standard for others to follow says Fred Auzenne. They lead by example, innovating and inspiring others to do better.

10. Plan for the future:

Sustainable businesses think long-term—not just about their own success but also about the health of the planet and the well-being of future generations. They make decisions today that will benefit both their business and the world tomorrow.


1. What is a sustainable business model?

A sustainable business model is one that takes into account the needs of all stakeholders, including customers, employees, shareholders, and the environment. The best sustainable businesses seek to create long-term value for all involved and minimize their impact on the planet.

2. What are some key principles of creating a sustainable business model?

Some key principles of creating a sustainable business model include knowing your audience, building a solid foundation, generating revenue, having a positive impact, being adaptable, being transparent, leading by example, and planning for the future explains Fred Auzenne.

3. How can I make my business more sustainable?

There are many ways to make your business more sustainable. Some things you can do include becoming more efficient in your use of resources, working to reduce your environmental impact, offering value to your customers and employees, and being transparent about your operations.

4. What are the benefits of having a sustainable business?

The benefits of having a sustainable business include reducing your impact on the environment, improving the lives of those you work with, building trust with stakeholders, and setting an example for others to follow.

5. How can I learn more about sustainable business?

There are many ways to learn more about sustainable business. You can attend workshops or conferences, read books or articles on the topic, or take courses offered by sustainable business experts.

6. What are some challenges of sustainable business?

Some challenges of sustainable business include finding the right balance between profitability and social responsibility, dealing with criticism from those who don’t believe in sustainability, and making the necessary changes to become more sustainable. However, these challenges can be overcome with careful planning and a commitment to doing good.


These principles are a good starting point for any business that wants to create a sustainable model says Fred Auzenne. However, it is important to remember that there is no one-size-fits-all solution—each business will need to tailor its approach to fit its unique circumstances. The most important thing is to start small and build from there. With time and effort, you can create a sustainable business model that will help your business thrive for years to come.


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